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Top 17 AI Copywriting Software in 2023

From catchy advertisements to engaging emails, social media posts, and website content, AI copywriting tools and software analyze text patterns, understand context, and produce human-like content efficiently. By leveraging vast amounts of data and automating the copywriting process, AI copywriting tools and software assist marketers and copywriters in saving time while aiming to deliver high-quality and compelling content.

Top 17 AI Copywriting Software in 2023

WHAT IS AN AI COPYWRITER?

An AI copywriter is a powerful tool and software that harnesses the capabilities of artificial intelligence, particularly natural language processing and machine learning algorithms, to generate written content for marketing purposes. From catchy advertisements to engaging emails, social media posts, and website content, AI copywriters analyze text patterns, understand context, and produce human-like content efficiently. By leveraging vast amounts of data and automating the copywriting process, AI copywriters assist marketers and copywriters in saving time while aiming to deliver high-quality and compelling content that resonates with the target audience.

While AI copywriters can be invaluable tools for marketers, their full potential is realized when combined with human creativity and strategic thinking. AI can assist in generating initial drafts, providing data-driven insights, and streamlining the copywriting process. However, the final output and overall effectiveness of the copy often benefit from the human touch, as it brings creativity and an understanding of the target audience into play.

HOW DO AI WRITING TOOLS WORK?

AI writing tools, or AI copywriting software, utilize technologies like natural language processing and machine learning to generate written content. Through training on large datasets, these tools learn language patterns and structures. They analyze input text, understand context, and generate new content based on that understanding. Users can provide feedback and make edits to optimize the output. AI writing tools can improve over time through iterative learning and incorporating user feedback to generate more accurate and relevant content.

BEST COPYWRITING TOOLS AND SOFTWARE IN 2023

1. HOPPY COPY

Hoppy Copy is an AI-powered tool specifically designed for email marketers to generate high-converting email campaigns quickly. Hoppy Copy offers a range of features such as AI-generated email content, image-rich newsletters, advanced editor tools, content conversion, spam check, competitor email monitoring, and the ability to create other marketing content. With 50+ Email AI Templates based on proven formulas, you can save time and write compelling campaigns, including drip sequences, newsletters, product launches, and more. 

Hoppy Copy's advanced editor helps you craft captivating subject lines, persuasive calls to action, and engaging preview text. Additionally, Hoppy Copy enables you to repurpose contents–from blogs to emails, emails to tweets, and tweets to texts. Hoppy Copy provides spam check functionality to optimize your email deliverability, and you can also monitor your competitors' email strategies access a database of newsletters from top brands, gaining insights and staying up-to-date with industry trends.. Overall, Hoppy Copy serves as a comprehensive copywriting solution for email marketers, streamlining your campaign creation process and enhancing your overall marketing efforts.

Pricing: Hoppy Copy starts at $29/mo, with a 7-day free trial

Rating: Hoppy Copy is rated 4.9/5 on G2 (15 reviews)

2. HUMANLINKER

Humanlinker offers powerful copywriting features that enable you to engage with your prospects in seconds while maintaining a high level of personalization. With the help of AI, Humanlinker gathers relevant lead and company data from various sources, such as LinkedIn and websites, and consolidates it into a single, convenient location.

This comprehensive view of your prospect's information simplifies personalization, allowing you to effortlessly tailor your approach. Humanlinker goes beyond basic personalization by providing AI-generated icebreaker recommendations for each of your emails. These recommendations are based on a deep understanding of the prospect and their company, ensuring a hyper-contextualized and effective communication strategy. Unlike other AI tools that lack adaptability and optimization for sales, Humanlinker stands out by offering a wide range of personalized templates that utilize a deep context about your prospect. 

Humanlinker's AI-generated copywriter takes personalization to the next level, allowing you to engage with prospects using the most powerful emails on the market. By leveraging Account Intelligence, People Intelligence, and DISC personality analysis, each message is tailored to the unique characteristics of each of your recipient. With icebreaker recommendations and highly tailored emails, you can engage with prospects in seconds, ensuring effective communication and increased engagement.

Pricing: Humanlinker starts at 29€/mo

Rating: Humanlinker is rated 4/5 on G2 (1 review)


3. JASPER AI

Jasper AI's copywriting features offer an impressive range of capabilities to enhance your brand communication. By offering customizable tone of voice options, learning from brand-specific materials, and leveraging the best AI models in the market, Jasper ensures consistency and effectiveness in copywriting.   With Jasper, you can select your brand's tone of voice, whether it's cheeky, formal, bold, or even pirate-like (and many more).

By learning from your brand and adapting to its style guide, product catalogs, company facts, and even website content, Jasper empowers you to have a unified voice for various communication needs, be it executive speeches or viral tweets. The AI engine behind Jasper leverages the best models, including OpenAI's GPT-4, Anthropic, and Google's models, and infuses them with your brand voice, recent search data, and optimization tools like SEO and grammar. This integration with your brand-specific elements ensures reliable and effective copywriting even in challenging scenarios.

Jasper's comprehensive suite of products includes 50+ templates, Jasper Art, Jasper Chat, Chrome Extension, Jasper API, and support for 30+ languages, further amplifies its capabilities. By enabling you to turn a single piece of content into a full-scale campaign and facilitating real-time collaboration with team members, Jasper unlocks the creative potential of organizations. 

Pricing: Jasper AI offers a free trial, and plans start at $49/mo

Rating: Jasper AI is rated 4.7/5 on G2 (1,220 reviews)

4. COPYAI

Copy.ai is an advanced AI-powered tool that revolutionizes content creation by providing unlimited words and over 90 tools and templates to tailor your content for various purposes. By leveraging machine learning algorithms, Copy.ai assists you in generating persuasive and engaging copy for advertisements, product descriptions, blog posts, and more. With its user-friendly interface and extensive language models, Copy.ai simplifies your writing process and enables you to produce high-quality content that resonates with your target audience. 

With unlimited word capacity and access to a diverse set of tools and templates, Copy.ai streamlines content production and offers you a wide range of content types to explore. Copy.ai provides templates for different purposes, unlimited project management, priority email support for Pro users, multilingual capabilities supporting 29+ languages, and a Blog Wizard tool for efficient blog content creation.

Pricing: Copy.ai offers a free plan, and premium plans start at $49/mo

Rating: Copy.ai is rated 4.8/5 on G2 (172 reviews)


5. OPNBX.AI

Opnbx.ai is an AI-powered platform that revolutionizes cold email outreach by adopting a prospect-centric approach to copywriting. By analyzing extensive data and leveraging generative AI, Opnbx.ai enables you to create engaging content that resonates with your prospects on a deeper level. With features like a personal email assistant, compelling introduction lines, and the ability to tailor messaging based on prospect needs and preferences, Opnbx.ai empowers you to optimize your outreach, improve response rates, and drive better sales outcomes

By providing a personal email assistant and generating compelling introduction lines, Opnbx.ai enhances the effectiveness of your cold outreach strategies and maximizes the impact of initial connections. Opnbx.ai's ability to analyze and understand prospect characteristics, needs, and pain points allows you to create highly tailored and persuasive communication. Opnbx.ai showcases the true potential of AI in personalized sales communication, enabling you to achieve better results and outcomes!

Pricing: Opnbx.ai requires you to request access to view their pricing

Rating: Opnbx is rated 5/5 on G2 (6 reviews)


6. CLAY

Clay offers a range of copywriting features that allow you to personalize your outreach and craft engaging messages. By combining data from various sources, you can automate your sales prospecting and send personalized messages powered by AI. Clay's integration with OpenAI's GPT-3 allows you to write hyper-personalized outreach at scale. The AI analyzes the provided data and helps generate accurate and personalized messages to your potential customers.

One of the features of Clay is the ability to create personalized lines based on LinkedIn profiles. You can input a LinkedIn summary and prompt Clay to generate a one-sentence summary of your prospect's job focus. The AI considers the input and generates a line that captures the essence of the prospect's role, helping you create compelling opening statements. Clay also enables you to personalize your emails based on company descriptions. By providing the company description, you can prompt Clay to generate a line that reflects the company's mission in 10 to 15 words. This allows for tailored messaging that resonates with your recipient and shows an understanding of the company's goals and values.

Additionally, you can scrape website content and leverage Clay’s AI formulas to extract specific information. For example, you can extract employee ratings from review websites like Glassdoor and use AI to normalize the data, allowing for personalized messaging based on the company's reputation.

Clay also supports AI-generated full emails. Prompt GPT-3 to write a complete email by providing a template and relevant data and it wil fill in the template with personalized content, creating unique emails for each of your recipient. This approach helps you avoid repetitive and generic emails, leading to more effective and personalized outreach.

Pricing: Clay starts at $149/mo, with a 14 day trial

Rating: Clay is rated 5/5 on G2 (1 review)


7. QUILLBOT

QuillBot is an advanced AI-driven tool designed to enhance your writing by offering a variety of options for paraphrasing. Its primary goal is to help you choose the most appropriate words and expressions. With two free modes and five premium modes, QuillBot's online Paraphraser allows you to rephrase any text in different ways, thereby improving your fluency and ensuring you use the right vocabulary, tone, and style for any occasion. By simply entering your text into the input box, QuillBot's AI collaborates with you to create the best possible paraphrase.

One standout feature of Quillbot is its customization options. You have control over the degree of vocabulary change you want. With its Synonym Slider, you can adjust the level of modification: whether you want a more accurate paraphrase with minimal changes or a more creative output with more alterations. QuillBot also employs an AI-powered thesaurus to help you find the best synonym for a given word. 

QuillBot offers seven paraphrasing modes, each with its own unique characteristics. The Standard mode strikes a balance between retaining the meaning of the input text and making necessary changes. The Fluency mode focuses on enhancing language fluency and rectifying grammatical errors. The Formal mode rewrites ideas in a sophisticated and professional manner, while the Simple mode presents text in an easily understandable way. For those seeking creative rephrasing, the Creative mode adds inventiveness and expressive flair. The Expand mode adds detail and depth to lengthen the text, while the Shorten mode conveys the intended meaning concisely and clearly.

QuillBot's paraphrasing features offer an exceptional AI-powered tool that can greatly improve your writing!

Pricing: QuillBot is free and premium plans start at $19.95/mo

Rating: QuillBot is rated 4.6/5 on Capterra (122 reviews)


8. TWAIN

Twain is an AI communication assistant designed to help you craft compelling outreach emails that generate responses–whether you need to connect with potential customers, re-engage a cold prospect, or follow up with a client who needs more persuasion.

Using Twain is straightforward. Simply insert your outreach message into the editor, and the AI assistant will analyze it to identify areas for improvement. It will provide valuable insights on how to create an impactful opener, avoid unnecessary filler words, and explain the importance of concluding your email with a clear and engaging question.

Within seconds, Twain will generate recommendations based on the best practices of effective outreach. These suggestions are aimed at helping you optimize your email content to increase the likelihood of receiving responses from your recipients.

Pricing: You can use Twain for free


9. LAVENDER

Lavender serves as an AI Sales Email Coach, providing real-time assistance to help you achieve more positive replies and write emails more efficiently. Lavender actively identifies and addresses any factors that might hinder your chances of receiving a reply. Lavender also acts as a Personalization Assistant, suggesting personalized introductions and promptly providing prospect news, data, and insights. 

Lavender provides a suite of partnership tools designed to save you time and boost performance. Lavender combines the power of AI (specifically OpenAI's GPT-3) and data from millions of sales emails to provide personalized recommendations for improving your email content. It suggests enhancements in length, tone, formality, complexity, and subject lines. It highlights clichés and words that may trigger spam filters, offering alternative suggestions for concise and clear language.

The Personalization Assistant within Lavender enables you to craft less generic emails by swiftly finding relevant information about your recipients. By integrating this data into your emails, you can create a more personalized touch. After sending your emails, Lavender tracks important metrics such as email opens and replies in a convenient dashboard. This enables you to monitor your progress over time, identify areas for improvement, and identify successful strategies that warrant further attention.

With Lavender's guidance, you can write better emails at a faster pace, enhancing your overall email performance.

Pricing: Lavender starts at $29/mo

Rating: Lavender is rated 4.9/5 on G2 (47 reviews)


10. REGIE

Regie.ai offers a range of copywriting features designed to enhance the efficiency and effectiveness of your sales team. Regie offers Custom Generative AI, which allows you to build a custom language model using your specific message prompts and brand voice. This ensures that the generated outputs align closely with your sales process and produce high-quality results. Regie.ai's Rapid Writer feature automates prospect research and generates personalized messages instantly, making outbound prospecting easier and more efficient.

Regie’s AI Personalizer tool conducts research on your contacts and instantly generates personalized emails. In addition, Regie.ai takes advantage of AI-based selling techniques. By analyzing historic interactions, Regie predicts the most optimal contacts to reach out to, the right timing for outreach, and the ideal message content and frequency for optimal engagement.

With Regie.ai, you have the ability to guardrail your AI. By creating, storing, and managing unlimited custom prompts across various communication channels, such as email, intro lines, and LinkedIn messages, you can guide the AI-generated outputs according to your preferences. Additionally, you can dictate which data sources are referenced and prioritized by Regie.ai when crafting personalized messages.

Pricing: Regie.ai starts at $59/mo

Rating: Regie.ai is rated 4.6/5 on G2 (148 reviews)


11. COPYFACTORY

CopyFactory is a B2B copywriting platform designed specifically for sales teams and agencies. CopyFactory allows you to create personalized prospect templates using any relevant data, resulting in higher response rates. You can leverage your own prospect research to generate unique personalization templates tailored to your target audience. 

CopyFactory allows you to train the AI to write in your specific style. This unique feature ensures that the AI-generated content aligns perfectly with the your preferred tone, voice, and brand identity. CopyFactory offers a user-friendly sequence creation interface, allowing you to easily select your desired templates, answer a few questions, and generate customized sequences. 

Additionally, CopyFactory provides a collection of proven email templates for users to choose from or the option to create their own templates. CopyFactory is language-agnostic, supporting copywriting in any language!

Pricing: CopyFactory starts at $1.9 per 1,000 word credits used


12. NOKI

Noki offers a range of copywriting features that automate your outreach efforts. By leveraging AI-powered prospecting, Noki enables you to automatically book qualified meetings, eliminating the need for extensive research and guesswork. With Noki's end-to-end prospecting and outreach solution, you can effortlessly build a scalable top-of-funnel pipeline.

The process starts by building your signals, which are matched to your ideal customer profile (ICP) requirements. You can choose from pre-built signals or create your own, and once your signals are set, you can upload accounts, and Noki will identify which accounts match each signal.

Next, you select the job titles that align with your target personas, and Noki will find the corresponding leads for each account. Utilizing the data collected from your signals, Noki's AI automatically generates powerful and hyper-personalized emails for each lead. This ensures that your outreach is tailored to both your needs and the recipient's interests.

Noki's approach turns your signals into scalable and highly personalized outreach. For example, if you're offering a debugging platform, Noki can help you craft emails that address how the recipient is currently monitoring production issues. Whether you offer an iPaaS platform or any other solution, Noki helps you identify gaps in the recipient's product integrations and tailor your outreach accordingly.

Pricing: You can request a free sample and contact Noki to view their payment plans


13. NAMORA AI

Namora AI is an AI-powered sales assistant platform that helps streamline sales teams' workflows and increase productivity. It utilizes advanced AI capabilities, specifically GPT-4 technology, to provide actionable insights, personalized recommendations, and automation of various tasks. 

One of Namora AI's key features is its ability to automate tasks such as scheduling appointments, sending follow-up emails, and creating personalized proposals. Namora AI learns from prior chats to provide tailored responses and solutions, offering a personalized and human-like interactions! It also offers research capabilities, ensuring that you are equipped with the necessary intelligence for your customer meetings.

Key features of Namora AI include intelligent playbooks customized to individual prospects, research capabilities for customer meetings, revenue forecasting and visibility, lead acquisition, and an all-in-one sales execution platform.

Pricing: Request early access to view their plans


14. OUTBOUNDLY

Outboundly is a Chrome extension that leverages advanced AI, including ChatGPT's natural language processing and machine learning algorithms, to generate highly personalized outreach emails and messages instantly. Unlike automation or copying and pasting, Outboundly ensures that your messages are tailored and sincere. Outboundly eliminates robotic messages, transforming your LinkedIn outreach into a more engaging and personalized experience. 

With Outboundly, you can create personalized outreach emails and messages in just one click. The extension analyzes LinkedIn profiles using AI, extracting relevant information and crafting highly targeted messages. It offers seven unique modes to cater to specific needs, whether it's pitching a product, expanding your network, or recruiting top talent.

One of the standout features of Outboundly is its brainstorm mode, which helps generate your user summaries, sales strategies, and creative messaging ideas. It simplifies the process of crafting effective and personalized messages by providing context, key details about your business, or allowing you to copy and paste an existing message. Simply add your call to action, and Outboundly will generate a customized message tailored to your prospect's profile within seconds.

Pricing: Outboundly starts at $24/mo


15. WRITESONIC

Writesonic is an AI-powered copywriting tool that offers a wide range of features to help you create high-quality content for various purposes. With its advanced capabilities, Writesonic can generate SEO-optimized and plagiarism-free content for your blogs, ads, emails, and websites in a fraction of the time it would take manually.

Writesonic provides an AI Writer that assists you in creating long-form blogs and articles. You can use the Sonic Editor for writing sales emails, essays, reports, and even ebooks. AI-driven editing tools like the Paraphraser, Expander, and Shortener can help polish your content to perfection.

You can also leverage Writesonic's ad copy tools, designed to improve conversions, click-through rates (CTRs), and reduce cost-per-click. Whether it's Facebook, Google, or other media, Writesonic offers high-quality ad copy tools to deliver immediate results for brands.

Writesonic also introduces Chatsonic, an AI chatbot with enhanced capabilities similar to ChatGPT. Chatsonic serves as a conversational AI NLP processor that can provide answers to questions, write about current events, and address the limitations of ChatGPT. You can access Chatsonic to generate content, turn text into art for marketing campaigns, utilize its Google Search capabilities, and more!

Pricing: Writesonic offers a free trial and premium plans start at $19/mo

Rating: Writesonic is rated 4.8/5 on G2 (1,814 reviews)


16. REACH

Reach is an AI personalization assistant designed to enhance the email outreach process for salespeople. It offers various features to streamline lead research and generate hyper-personalized icebreakers. With Reach, you can conduct better and faster research by gathering data from multiple sources (LinkedIn, websites, blogs, etc.,), all conveniently organized in one place. The aggregated data is organized in a tab for quick review, providing all the necessary information to personalize emails effectively.

The AI-powered icebreaker generation feature in Reach suggests you personalized opening lines based on the most relevant data. You can choose from over 20+ data sources and review the icebreaker suggestions to select the most suitable ones for your messages. The icebreakers are easily customizable to meet individual needs, allowing for fast and easy email personalization.

With Reach, you have control over which data sources to check and which data to use first, allowing for a tailored approach. Additionally, if needed, icebreakers can be regenerated based on alternate data sources, ensuring flexibility and accuracy in your personalization. The goal of Reach is to give emails a personal touch, it empowers you to leverage AI-suggested personalization while still having the freedom to edit and customize the content as desired.

Pricing: Reach starts at $49/mo


17. LYNE AI

Lyne offers AI-powered sales personalization features that enable you to send personalized cold emails at scale. By leveraging AI and machine learning, Lyne uncovers valuable information that gives you an edge over your competition in cold outreach efforts.

Lyne goes beyond basic personalization tokens and utilizes AI to provide in-depth research on prospects. This eliminates the need for extensive manual prospecting and streamlines operations, making it easy to scale cold email campaigns efficiently.

With up to 12 different personalization points, you can personalize your outreach across various channels and touchpoints, boosting performance across the board. Lyne offers an automated lead generation workflow powered by AI, making it seamless to set up a lead generation bot. By personalizing emails based on prospects' online activities, you can instantly connect with your prospects and increase the chances of a meaningful engagement.

Pricing: Lyne.ai starts at $120/mo

Rating: Lyne.ai is rated 4.6/5 on G2 (58 reviews)


DISCOVER MORE TOOLS

Are you in search of additional AI sales tools? Look no further than our software section at coldiq.com/tools, where you will find a selection of 300+ highly rated tools across numerous categories. From finding new leads to nurturing existing connections and automating your outreach efforts, we have a tool to suit your needs. Don't miss out on the opportunity to enhance your sales strategy – click here to discover the perfect tool!

CONCLUSION

In conclusion, the AI copywriting tools we explored, such as Noki, Namora, Outboundly, Writesonic, Reach, Lyne, and Humanlinker, showcase the power of artificial intelligence in automating and enhancing the copywriting process. These tools leverage advanced technologies like natural language processing (NLP) and machine learning to generate personalized, engaging, and contextually relevant content for various marketing purposes. While these tools offer significant benefits, it's important to remember the value of human creativity and understanding in the copywriting process. Remember, building trust, creating meaningful relationships, and understanding the target audience are crucial for success in sales and marketing. AI copywriting tools can serve as valuable assistants, providing data-driven insights and streamlining the writing process, but ultimately, a combination of AI and human expertise can yield the most effective and impactful copy!

FAQ

What is an AI copywriter?

AI copywriters are tools and software that harness the power of technology to generate marketing content. They use advanced computer abilities to create engaging ads, emails, social media posts, and other types of content. These tools analyze large amounts of text and learn how to write in a way that sounds human. They help marketers and copywriters save time by swiftly producing high-quality content that connects with the target audience.

Is it OK to use AI for copywriting?

Using AI for copywriting is OK and can be beneficial–it offers efficiency, data-driven insights, and idea generation. However, there is always the need to strike a balance between automated content and human creativity. Understanding your target audience, injecting emotion and authenticity, and utilizing your expertise as a copywriter (such as providing feedback, making edits, or customizing certain aspects of the output) are crucial for creating effective and engaging copy. While AI can enhance your efficiency and speed, the human touch remains essential in ensuring relatability and resonance in your final output. 

Will AI replace copywriters?

The potential replacement of copywriters by AI is debated among experts. While AI has advanced in generating content, experts believe it will augment, not replace, copywriters. Human copywriters bring creativity, emotion, and a deep understanding of the target audience: crucial for effective copywriting. The consensus is that while AI enhances copywriting, human copywriters possess unique skills that are hard to replicate. The combination of AI technology and human creativity will likely produce the most compelling copy in the future!

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