Best Sales Prospecting Tools
The must-haves in your outbound sales tool stack
lemlist ensures you reach inboxes and send personalized cold emails at scale.
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Plans start at $39/mo
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Prospeo is a tool that helps you find, verify, and manage Β email addresses.
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Plans start at $39/mo
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Instantly automates your cold emails so you can close your ideal clients
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Plans start at $37/mo
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Attention helps you win deals with real-time coaching & insights.
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Get started to view pricing
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Unify streamlines sales with intent data, personalization & automation
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Plans start at $700/mo
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FullEnrich is a waterfall enrichment tool that finds emails & phone numbers.
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Plans start at $29/mo
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RB2B identifies your website visitors & share LinkedIn profiles on Slack
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Plans start at $495/mo
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Artisan lets you automate your outbound with AI tools and employees.
Get started to view pricing
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Common Room empowers teams to boost revenue 30% faster with AI.
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Plans start at $625/mo
Sendspark records one video and clones your voice for personalized messages.
Plans start at $49/mo
Smartlead converts cold emails to revenue with unlimited mailboxes, warmups, & Β multi-channel outreach.
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Plans start at $39/mo
HeyReach automates LinkedIn outreach with unlimited senders at a fixed cost.
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Plans start at $79/mo
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Sales Tools by Category
Sales software for every stage of your prospecting process
To be applied immediately for faster results!
Build your Sales Stack
There are countless sales software to choose from. If you're trying to define what your tool stack should look like - it is essential to understand what you are trying to accomplish.
Many tools look enticing and seem to be good solutions to boost your sales results but might prove unnecessary pretty quickly.
The easiest way to decide which solutions to go for is to map your sales & prospecting processes - and focus on the areas that require the most improvements.
In any efficient prospecting system the following is required:
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1. A process that lets you source potential clients precisely.
2. A platform on which to reach out to these prospects.
3. A way to ensure prospects notice your messages.
4. An efficient message that highlights your value proposition.
5. Lead management practices to not let deals fall through.
6. Automations that save time for your sales reps.
As you might have guessed - at all these stages, there are sales software that will make your life easier. We'll dive deeper into how to use software to enhance your performance at each of these stages. Beforehand, let's talk about your current stack.
You might be able to save thousands of $/β¬ by replacing some of your tools with other ones. A good example (thay we'll cover) later one, is with sales engagement tools. Most make you pay per profile (e.g: Salesloft, Outreach, Lemlist), which means that the bill becomes huge pretty quickly. Some other tools, such as Smartlead, have different pricing model, that can be way more advatangeous as you scale.
Here's my advice to you:
-> Look at each of your software.
-> Start with the ones that are more "nice-to-have" than "must-have". --> Check which sales tool category they belong to.
-> Compare pricing plans with other tools laid out above on the page.
Here are typical alternatives that help businesses save money on their sales stack every month:
Email Finder: Most tools charge per email found and provides a limited amount of credits. Apollo has very generous pricing - that lets you find 10,000 email addresses per month on their $99/mo plan.
Sales Engagement: Most tools have a pay-per-profile plan. This means that, if you were to take a subscription to Lemlist, for example, you would pay $59-$99/mo per profile.
If you have 10 sales reps on your team, that would mean min. $590/mo.
In comparison, Smartlead or Instantly charge based on total sending volume and lets you use an unlimited number of profiles. You would be paying $94-97/mo instead of $590/mo. Big difference, right?
Data Extraction: Instant Data Scraper (IDS) is completely free and can be used for (almost) all your data extraction needs. Make some savings on scraping software right away. To scrape big platforms [e.g: LinkedIn], I still recommend using a dedicated software such as Phantombuster.
Workflow Automation: Both n8n and Make are designed to let you scale to a high number of automated workflows. You can divide your Zapier's bill by 2 depending on how many automations are set up for your business.
The most crucial part of sales prospecting is to source, filter and segment an audience. This means, finding the contact information of your prospects, to reach them on the platform of your choice.
There are several platforms on which you can reach out to your prospects: emails, social media, phone... and so on. Whatever the platform you pick, contact sourcing software will allow you to scale your list building efforts.
You'll find below contact sourcing tools for any needs: finding emails, finding phone numbers and/or finding social profiles.
Tools to find Prospects
Apollo is the most efficient software to build highly targeted list of prospects.
Plans start at $39/mo
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Phantombuster is the go-to software to extract data from social networks.
Plans start at $59/mo
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Findymail finds verified contact data and scrapes Sales Navigator & Apollo
Plans start at $49/mo
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Uplead provides verified phone numbers and email addresses.
Plans start at $74/mo
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Sales Navigator lets you find prospects on LinkedIn's platform.
Plans start at $39/mo
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Clay finds data from 50+ sources and leverages GPT-3 to personalize emails.
Plans start at $349/mo
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Leadfeeder identifies the companies that visit your websites.
Plans start at $139/mo
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BuiltWith detects the technologies installed on websites.
Plans start at $295/mo
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Apollo.io is a Sales Intelligence and Sales Engagement platform. It contains a database with millions of verified contacts and companies, which can be searched and filtered based on various criteria such as industry, job title, location, and company size.
It lets you find email addresses & phone numbers. On top of its contact sourcing features - Apollo has data enrichment functionalities in case you're missing information to leverage your data properly.
Pricing: Apollo's free plan lets you find 50 email addresses per month. Its lowest paid plan starts at $49/mo.
Ratings: Apollo is rated 4.8/5 on G2 (4139 reviews)
Phantombuster is a web automation tool extracting data from websites and online platforms. It offers pre-built automation scripts and API connectors to make data gathering more efficient and saves time and resources by eliminating the need for manual scraping or programming skills.
It is particularly helpful to extract data from LinkedIn and build contact lists on the platform.
Pricing: Phantombuster offers three pricing plans ($59/mo, $199/mo, and $399/mo)
Ratings: Phantombuster is rated 4.3/5 on G2 (30 reviews)
Findymail is an email finding software that helps users find and verify email addresses. In addition to its email finding capabilities, Findymail lets you scrape large B2B databases such as Apollo and LinkedIn Sales Navigator.
Pricing: Findymail starts at $49/mo for 1000 verified email addresses.
Uplead is a Sales Intelligence and Data Enrichment platform that generates contact data, enriches existing data, and finds accounts with buying intent. It guarantees a 95% accuracy rate on its data and is useful for improving sales strategies, customer targeting, and data analysis accuracy.
Uplead lets you find email addresses and phone numbers.
Pricing: Uplead starts at $99/mo for 170 credits.
Ratings: Uplead is rated 4.7/5 on G2 (609 reviews)
LinkedIn Sales Navigator is the largest B2B database on earth. Most platforms rely on LinkedIn to generate their data. It usually has the most updated data since it is used by job seekers and companies to generate opportunities.
As such, the displayed information is updated by people & companies themselves. The platform has many filtering options, both at the account and personal levels. By observing signals taken by people and companies, it is possible to create high-intent lists of leads interested in purchasing products and services.
Pricing: Plans start at $39/mo. If you wish to use LinkedIn Sales Navigator features, it will cost you $69/mo or more.
Ratings: LinkedIn Sales Navigator is rated 4.3/5 on G2 (1645 reviews)
Instant Data Scraper (IDS) is a tool for web scraping that enables users to extract data from websites in a fast and simple manner. This tool is an extension that can be installed on any browser.
IDS allows users to effortlessly select the specific data they wish to extract from a webpage and then save it in various formats, including CSV, JSON, or Google Sheets.
With the help of AI, this tool can extract data from structured elements on a webpage, such as tables or lists.
Pricing: Instant Data Scraper is completely Free.
βRatings: IDS is rated 5/5 on Chrome Web Store (2439 reviews)
Clay is a platform that assists with creative prospecting and lead generation. With access to more than 50 data sources, including live LinkedIn data, automated Google searches, website keyword searches, and job listing scraping, Clay helps users find potential customers.
Clay eliminates the need for messy CSVs, API keys, and tedious cross-checking by offering built-in sources for lead generation across the internet. It is designed to automate finding and qualifying leads.
In addition, Clay includes GPT-3 integration, which allows users to create personalized emails to communicate with prospects.
Pricing: Clay starts at $349/mo
Leadfeeder is a visitor identification software. It identifies the companies visiting your website to turn these into leads.
It uses various techniques such as tracking cookies, IP address tracking, and user registration to identify individual visitors and gather information about their behaviour on your website.
Doing that provides valuable insights into website visitors' interests, needs, and preferences. This can be leveraged for sales strategies to target specific audiences better and increase conversions and revenue.
Pricing: Leadfeeder starts at $139/mo
Ratings: Leadfeeder is rated 4.3/5 (677 reviews)
BuiltWith is a web tool that helps users identify the technology used to build and run websites.Β
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It can reveal information about the web server, programming languages, content management systems (CMS), analytics tools, and other technologies used by a website.Β
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This information can be useful for salespeople who want to gain insights into the technologies used by their prospects. In this aspect, BuiltWith can be used to generate leads by identifying the technology stack used by targeted companies.
Pricing: BuiltWith starts at $295/mo
Ratings: BuiltWith is rated 4.3/5 on G2 (53 reviews)
Ocean.io is a data platform and business intelligence tool that assists businesses in discovering and engaging with potential customers. Utilizing AI and machine learning algorithms, Ocean.io analyzes vast amounts of data from multiple sources, including social media, public records, and company websites, to offer insights and identify opportunities for growth.
Unlike many other data providers, Ocean.io includes unique features such as Buying Intent, which provides businesses with the optimal time to reach out to potential accounts, and Lookalike, which allows businesses to create lists of companies that closely resemble those they have previously worked with.
In summary, Ocean.io's cutting-edge technology provides businesses with valuable insights into potential customers and unique features that set it apart from other data platforms.
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βPricing: Ocean's pricing isn't public and requires that you book a demo to gain more information.
βRatings: Ocean is rated 4.1/5 on G2 (5 reviews)
Once you've gathered a list of prospects, it is time to reach out. Are you thinking of messaging them one-by-one by copy pasting the same message? If you are, stop everything you're doing... and read on.
You can automate your outreach with sales engagement tools. Whether you're reaching out to people by email, on LinkedIn, on Twitter, by phone and/or even by sending them handwritten notes or gifts... tools allows you to carry out these actions at scale.
You'll find below sales tools to facilitate your outreach, regardless of the platform you're using for your sales prospecting activities.
Reach out to Prospects
Smartlead lets your automate an unlimited number of email accounts.
Plans start at $24/mo
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LaGrowthMachine automates your outreach on Email, LinkedIn & Twitter
Plans start at 80β¬ 60β¬/mo
SolidInbox automates your messages & follow-ups on Twitter.
Plans start at $49/mo
Orum uses AI to accelerate the manual process of calling.
Request demo for Pricing
Hippo helps you create personalized videos at scale to boost your outreach.
Plans start at $15/mo
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Potion is an AI video prospecting tool that personalizes video at scale.
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Plans start at $250/mo
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Sendoso lets you send personalized gifts to clients & prospects.
Book demo for Pricing
Handwrytten scales your handwritten outreach by sending cards & notes.
Cards start at $3.25
Smartlead is a software designed for sales prospecting via Cold Email. It simplifies the process by providing features like contact list management, automated messaging, follow-ups, and email warmups.
What sets Smartlead apart is that it allows users to create unlimited profiles for a fixed price. This makes it an affordable option for businesses and sales professionals who frequently send cold emails in high volumes. In comparison to other solutions, it can be up to 10 to 20 times cheaper
Pricing: Smartlead offers several plans starting from $29/mo. We recommend going for the $94/mo that allows you to scale your outreach efforts with almost no limits.
Ratings: Smartlead is rated 4.9/5 on G2 (10 reviews)
LaGrowthMachine (LGM) is a tool that automates tasks on LinkedIn, Twitter, and email, saving time on manual tasks for businesses and sales professionals. It offers a multi-channel outreach workflow that enables communication with prospects and customers through preferred channels like email, Twitter, and LinkedIn.
Pricing: LGM starts at 80β¬ 60β¬/mo.
Ratings: LGM is rated 4.7/5 on G2 (5 reviews)
SolidInbox automates reaching out to potential customers or followers on Twitter. Using the software, you can send direct messages automatically.
SolidInbox also includes lead searching and exporting features.
Pricing: SolidInbox has a free plan. The lowest-paid plan starts at $49/mo.
Orum enables sales teams to make more calls in less time by automating repetitive tasks like dialling phone numbers, leaving voicemails, and sending follow-up emails.
It also provides insights and analytics on call metrics, such as call duration, call outcomes, and call recordings.
Pricing: Request a demo to access pricing information.
Ratings: Orum is rated 4.8/5 on G2 (93 reviews)
HippoVideo is a video prospecting software that lets users create personalized outreach videos at scale. It helps businesses engage with prospects and customers by offering AI-powered interactive videos tailored to each prospect.
HippoVideo also offers automated video creation processes via pre-built and custom workflows, allowing users to reach a many prospects while maintaining a personal touch for a higher conversion rate.
Pricing: HippoVideo has four plans priced at $19, $40, $65, and $99 per month, with increasing features for customers to choose from.
Ratings: HippoVideo is rated 4.5/5 on G2 (633 reviews)
Instantly is a software that helps businesses and sales professionals find new customers through Cold Email. It makes the process easy by providing contact list management, automated messaging, follow-ups, and email warmups.
What makes Instantly special is that users can create unlimited profiles for a fixed price. This means it's a cost-effective option for those who regularly send lots of cold emails. Compared to other solutions, it can be much cheaper, up to 10 to 20 times less expensive.
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Pricing: Instantly plans start at $37/mo. For (almost) unlimited sending, it is recommended to go with the $97/mo plan.
βRatings: Instantly is rated 4.9/5 on G2 (81 reviews)
Potion (SendPotion) is an AI-powered video outreach software that lets users send personalized video messages to potential customers, partners, and candidates.
What sets Potion apart is its AI algorithms that automate and personalize the video outreach process. This simplifies creating and sending customized video messages to multiple recipients while making them feel individually addressed.
βPricing: Potion starts at $250/mo per user profile.
βRatings: Potion is rated 4.8/5 on G2 (10 reviews)
Sendoso is a sending platform that helps businesses send physical gifts, eGifts, and direct mail to their customers and prospects.
The platform offers a variety of gift options, including personalized notes, gift cards, and custom-branded merchandise. It integrates with various CRM and marketing automation tools, making it easy for businesses to send gifts at scale and track their ROI.
The platform also provides analytics and insights on gift performance and recipient engagement
Pricing: Request a demo to access pricing information.
Ratings: Sendoso is rated 4.5/5 on G2 (881 reviews)
Handwrytten is a handwritten card service that uses robots to write personalized messages in a realistic, human-like handwriting style.
The service allows businesses and individuals to send customized, handwritten notes and cards to customers, clients, and friends.
Handwrytten offers a variety of card styles and options, including custom branding and logos. Users can choose the handwriting style, ink color, and card design to create a personalized message.
Pricing: Handwrytten starts at $3.25 per card.
Ratings: Handwrytten is rated 4.7/5 on G2 (775 reviews)
Introducting: email delieverability tools (...)
Land in the Inbox
Mailreach is the best email warm-up tool to land in the inbox every time.
Plans start at $25/mo
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Zerobounce is an online service that verifies the validity of email addresses.
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Plans start at $16
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Mailreach is a tool that helps improve email delivery and reputation. It does this by gradually increasing the number of emails sent and simulating inbox interactions, which tells email platforms that the emails are not spam.
Using Mailreach can help create a good email reputation, which means more emails will be delivered to the main inbox instead of going to spam. This can lead to more people opening and reading the emails, which should result in higher conversion rates.
Pricing: Mailreach starts at $25/mo.
Ratings: Mailreach is rated 5/5 on Capterra (16 reviews)
Warmbox is a valuable tool designed to enhance the deliverability and sender reputation of emails. Its unique approach involves gradually increasing the volume of email sending while simulating inbox interactions. By doing so, Warmbox sends a signal to email platforms that the messages are of high quality and should land in the primary inbox. Additionally, the tool marks the messages as not spam, further boosting their reputation.
As a result of using Warmbox, email senders can establish a positive email reputation. This, in turn, leads to higher open rates, better deliverability, and increased conversion rates. By improving the sender reputation and email deliverability, Warmbox proves to be an effective tool for businesses looking to optimize their email marketing campaigns.
Pricing: Warmbox starts at $25/mo
Zerobounce is a tool that can verify and validate emails, aiding businesses in increasing their email deliverability and protecting their reputation as a sender. This service ensures that email addresses are correct, precise, and kept up-to-date.
Zerobounce offers various services, including email validation, bounce detection, identifying email abuse and spam traps, tracking email activity, and email appending. The email validation service examines the syntax and layout of an email address to make sure it is correct and does not contain any errors. The bounce detection service detects and removes invalid email addresses from a mailing list to prevent bounces. The abuse and spam trap detection service helps to pinpoint email addresses that could be associated with spam traps or have a history of misuse. Additionally, the email activity tracking service enables real-time monitoring of email engagement and activity.
Pricing: Zerobounce starts at $16 for 2,000 validation credits.
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Ratings: Zerobounce is rated 4.6/5 on G2 (278 reviews)
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