I asked 2,774 outbound pros about their favourites sales tools
Unsurprisingly, established solutions such as LinkedIn Sales Navigator, Salesloft & Outreach were top of the list. But I also discovered some hidden gems.
The Best AI Sales Tools
AI has revolutionized how we approach sales. As a sales professional, staying ahead of the game and maximising every opportunity to improve your pipeline is essential.
With AI, you can automate routine tasks, such as lead generation, lead scoring, and follow-up, freeing up valuable time for sales reps to focus on what they do best - selling. Additionally, AI can provide insights into customer behaviour, identify trends and patterns in customer data and provide valuable insights into customer needs and preferences.
If you're looking to expand the use of AI in sales, using AI sales software is a great way to get started.These cutting-edge tools are designed to help sales teams work more efficiently and effectively and close more deals.
Find below a collection of AI Sales Tools that will boost your sales π
Featured AI Sales Tools
Warmer is an AI-powered copywriting tool that personnalizes cold emails.
Plans start at $59/mo
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Instant Data Scraper is a scraper that detects what data to extract with AI.
IDS is free.
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Potion is an AI video prospecting tool that personalizes video at scale.
Plans start at $250/mo
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Lavender is an AI writing assistant that helps you craft better sales emails.
Plans start at $29/mo
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Smartlead automates cold outreach and email warming with AI.
Plans start at $29/mo
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Clay finds data from 50+ sources and leverages GPT-3 to personalize emails.
Plans start at $349/mo
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An AI sales tool is a software application that leverages artificial intelligence (AI) algorithms to support sales teams.
These tools are designed to automate routine tasks, provide valuable insights, and improve communication and collaboration with prospects and customers.
The ultimate goal is to help salespeople be more productive, make better use of their time, and close more deals.
There are many different categories of Sales Tools. Let's explore some of these π
Sales engagement software allows sales representatives to reach, engage, and manage potential customers. This is usually done through automating messaging and follow-ups. Some of these software include AI functionalities, further enhancing their use.
Here are some of the best ones, along with the way they leverage artificial intelligence π
Top AI Sales Engagement Tools
Smartlead automates cold outreach and email warming with AI.
Plans start at $29/mo
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Reply is a cold outreach automation tool that includes an AI writing assistant.
Plans start at $60/mo
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Amplemarket is an AI-powered multichannel outreach platform.
Plans are custom
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Smartlead is a Cold Email software that facilitates sales prospecting. It includes contact list management, automated messages, follow-ups, and email warmups.
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Smartlead offers unlimited profiles at a fixed price, making it a cost-effective option for businesses and sales professionals who send high volumes of cold emails. It can be up to 10 to 20 times cheaper than other solutions, making it a top choice for scaling cold email efforts.
Price: Smartlead offers several plans starting from $29/mo. We recommend going for the $94/mo that allows you to scale your outreach efforts with almost no limits.
Ratings: Smartlead is rated 4.9/5 on G2 (10 ratings)
Reply is a cold outreach solution that automates reaching out to potential clients. With features such as contact list management, automated messages and follow-ups, users can save valuable time and maximize their chances of success in expanding their reach.
Reply has a built-in AI writing assistant that provides recommendations on crafting more compelling sales emails. It also has multi-channel outreach capabilities, allowing you to use LinkedIn for outreach in a semi-automated way.
Reply's pricing depends on how many profiles you use with the software.
Price: Reply offers several plans starting from $60/mo per user.
Ratings: Reply is rated 4.6/5 on G2 (1026 reviews)
Amplemarket is a data-native sales platform with innovative outreach features such as personalized messaging, multi-channel sequences, and AI optimization.
Its built-in AI powers smart actions that facilitate reps' life. For example, it includes data-driven insights that will let you know when you should rework your targeting strategy or whether you're landing in the SPAM folder. In some of these situations, it will take actions on its own to fix the issue by, for example, warming up your inboxes to improve overall deliverability.
Price: Amplemarket's plans are custom and require you to talk with their sales team beforehand.
Ratings: Amplemarket is rated 4.5/5 on G2 (138 reviews)
Video prospecting tools let businesses reach potential clients and customers through video communication. They are great for personalizing outreach and creating a more engaging and human connection that increases conversions.
Some video prospecting tools leverage AI to allow for personalization at scale. They allow users to create a video once, which looks individually personalized to each prospect.
Here are the best AI-powered video prospecting software π
Top AI Video Prospecting Tools
Hippo provides AI interactive videos to scale your personalized outreach.
Plans start at $15/mo
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Potion is an AI video prospecting tool that personalizes video at scale.
Plans start at $250/mo
Tavus in AI video prospecting solution that provides personalization at scale.
Request a demo to get the pricing
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HippoVideo is a video prospecting software that enables users to create personalized outreach videos at scale.
It is designed to help businesses create and distribute video content to engage with prospects and customers. With HippoVideo, users can create AI-powered interactive videos tailored to each prospect, particularly useful in sales prospecting. The platform offers pre-built and custom workflows, which automate the video creation process, eliminating the need to record countless videos manually.
This allows users to reach a high number of prospects while still keeping a personal touch that helps get a high conversion rate.
βPricing: HippoVideo has four plans priced at $19, $40, $65, and $99 per month, with increasing features for customers to choose from.
βRatings: HippoVideo is rated 4.5/5 on G2 (633 reviews)
Potion, also known as SendPotion, is an AI-powered video outreach software that allows users to send personalized video messages to potential customers, partners, and candidates. It can be used for various purposes, such as sales, lead generation, and recruitment.
Unlike other video outreach software, Potion uses AI algorithms to automate and personalize the video outreach process, making creating and sending customized video messages to many recipients easier. This feature makes recipients feel they have received an individually personalized video.
βPricing: Potion starts at $250/mo per user profile.
βRatings: Potion is rated 4.8/5 on G2 (10 reviews)
Tavus is a powerful AI-driven video outreach software that enables users to send tailored video messages to potential customers or candidates for sales, lead generation, and recruitment purposes.
Unlike other video outreach software, Tavus uses AI algorithms to automate and personalize the video outreach process, enabling the creation and distribution of custom video messages to many recipients with ease.
With Tavus, users only need to record one video, and the software has the ability to "personalize the next 1,000,000 videos for the audience", ensuring that each recipient feels like they have received an individually personalized video message.
βPricing: Tavus's pricing isn't public. It is recommended to request a demo to get pricing information.
AI sales copywriting software uses artificial intelligence to create written content for sales purposes. By analyzing data and customer behaviour, it can generate customized copy for various marketing materials like email campaigns, social media posts, and website landing pages.
This helps businesses save time and resources while delivering optimized, high-converting content & sales messages. However, reviewing and editing the output for quality and creativity is important, as it may not match the level of human-written copy.
Top AI Sales Copywriting Tools
Lavender is a sales assistant that helps craft high-converting sales messages.
Plans start at $29/mo
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Regie.ai writes fully customized sales outreach messaging sequences.
Plans start at $29/mo
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Warmer writes individually personalized icebreakers at scale.
Plans start at $97/mo
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Lavender is an AI sales email coach that provides real-time assistance to help you write better emails that get more positive replies. It's like having a personal writing assistant at your fingertips, providing expert guidance and insights to help you improve your messaging.
Lavender's advanced writing AI technology analyzes your emails and provides you with instant feedback and suggestions to make them more engaging, persuasive, and professional.
βPricing: Paid plans start at $29/mo, but Lavender also has a free plan for those who wish to try out the software. They also let job seekers use their software for free.
βRatings: Lavender is rated 4.9/5 on G2 (42 reviews)
Regie is an innovative software that assists you in creating, testing and analyzing personalized sales campaigns. Once you have identified your target buyers, it will automatically generate custom prospecting email campaigns, sales scripts, and social media interactions tailored to your prospects' specific persona.
Regie's approach is data-driven and provides specific timing recommendations for delivering your touchpoints to ensure your prospecting efforts are optimized to their full potential.
βPricing: Regie starts at $29/mo. It has a larger ($89/mo) plan and an enterprise plan.
βRatings: Regie is rated 4.7/5 on G2 (40 reviews)
Warmer is an AI-powered tool that generates personalized icebreakers for sales prospecting purposes, allowing its users to reach out to their target audience, at scale, in a personalized manner.
The software learns from data on prospects, such as their LinkedIn profile and website.
Pricing: Warmer starts at $97/mo
Data collection tools are used to build lists of prospects. They come in several shapes & forms. Scraping tools allow you to collect information from websites directly. B2B Databases provide millions of accessible records you can filter through. Other custom solutions gather data from several sources to generate data that are difficult to get.
AI has applications to improve processes for each category of tools described above. It helps prioritize which information should be scraped, it can learn which data is most relevant for databases. It simplifies complex processes when it comes to aggregating several data sources.
Top AI Data Collection Tools
Instant Data Scraper is a scraper that detects what data to extract with AI.
IDS is free.
Ocean is a data platform that includes lookalike search for relevant targeting.
Request a demo to get the pricing
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Clay finds data from 50+ sources and leverages GPT-3 to personalize emails.
Plans start at $349/mo
Instant Data Scraper (IDS) is a web scraping tool that allows users to extract data from websites quickly and easily. It is a browser extension that can be installed on any browser.
With Instant Data Scraper, users can easily select the data they want to extract from a webpage and save it in various formats such as CSV, JSON, or Google Sheets. The tool can extract data from tables, lists, and other structured data on a webpage with the help of AI.
Pricing: Instant Data Scraper is completely Free.
Ratings: IDS is rated 5/5 on Chrome Web Store (2439 reviews)
Ocean.io is a business intelligence and data platform that helps businesses discover and connect with potential customers.
The platform uses AI and machine learning algorithms to analyze large amounts of data from various sources, such as social media, company websites, and public records, to provide insights and identify business opportunities.
Ocean includes several features that most providers don't, such as Buying Intent (letting you know when is the best time to reach out to an account) and Lookalike (allowing you to build lists of companies that are very similar to companies you've worked with before).
βPricing: Ocean's pricing isn't public and requires that you book a demo to gain more information.
βRatings: Ocean is rated 3.9/5 on G2 (4 reviews)
Clay is a platform that provides tools for creative prospecting and lead generation. Clay offers access to over 50 data sources to help users find potential customers, including live LinkedIn data, automated Google searches, website keyword searches, and job listing scraping.
The platform also offers built-in sources for lead generation from across the internet, eliminating the need for messy CSVs, API keys, and tedious cross-checking. Clay is designed to automate finding and qualifying leads, making it easier for users to generate a list of high-quality prospects for their business.
The platform also includes GPT-3 integration to help users create personalized emails and communicate with prospects.
βPricing: Clay starts at $349/mo
Data insights tools offer meaningful and actionable information that helps provide a deeper understanding of patterns, relationships, and trends within the data. These can be used to make informed decisions, improve processes, and identify opportunities.
In the case of sales prospecting, teams can identify ideal customer profiles by analyzing data on existing customers, use predictive analytics to prioritize outreach efforts, monitor social media to identify prospects, analyze website visitor data to tailor messaging, and leverage sales intelligence to gather data on prospects from various sources.
AI enhances data insights tools by identifying patterns, accelerating data analysis and making predictions based on the data.
Top AI Data Insights Tools
Clearbit is an enrichment tool that consolidates data from various sources.
Request a demo to get the pricing
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Autobound leverages data sources to generate personalized sales emails.
Request a demo to get the pricing
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Mailreach is the best email warm-up tool to land in the inbox every time.
Plans start at $25/mo
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Clearbit is a platform that helps businesses collect and analyze data about their customers and prospects. It gathers information from various public and private sources and consolidates it into a single view.
Clearbit's tools and APIs enable businesses to enrich their CRM data with information such as company size, industry, revenue, and contact information, as well as provide insights into a customer's behaviour and interests.
This helps businesses to create more targeted marketing campaigns, improve sales and customer service processes, and make better business decisions.
Pricing: Clearbit's pricing isn't public. It is required to book a demo to gain information.
Ratings: Clearbit is rated 4.4/5 on G2 (566 reviews)
Autobound leverages data sources to auto-generate personalized sales emails. It gathers insights from news, technologies used by companies, and job hiring trends to create relevant sales emails.
Pricing: Autobound's pricing isn't public. It is required to book a demo to gain information.
Ratings: Autobound is rated 4.9/5 on G2 (51 reviews)
CrystalKnows is a software platform that uses artificial intelligence (AI) to provide insights into people's personalities, communication styles, and behaviour.
It analyses publicly available information about an individual, such as their social media profiles, blog posts, or articles they've written, to create a personality profile.
Crystal can be used to best approach and interact with clients and build stronger relationships. It can also be used by companies to gain insights into potential hires.
βPricing: Crystal's paid plan starts at $49/mo.
βRatings: Crystal is rated 4.5/5 on G2 (53 reviews)
Email deliverability software helps ensure emails are delivered to the recipient's inbox and not marked as spam. These software help to identify and fix deliverability issues or improve email reputation.
Some deliverability software includes spam testing. There are several types of deliverability tools. Email warming tools simulate interractions between mailboxes to improve inboxes' reputation. Email verification tools check the validity of email addresses to minimize the number of bounced messages.
In both cases, AI can be used: to recognize whether an email is valid or not and to generate human-like interactions that help with email warming.
Top AI Email Deliverability Tools
Mailreach is the best email warm-up tool to land in the inbox every time.
Plans start at $25/mo
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Warmbox is an email warm-up software that improves inbox reputation.
Plans start at $15/mo
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Mailreach is an email warmup tool that gradually increases email sending volume to improve deliverability and sender reputation. The software simulates inbox interactions and marks messages as not spam to signal email platforms that emails should land in the primary inbox.
It helps establish a positive email reputation, which leads to better deliverability, higher open rates, and increased conversion rates.
Pricing: Mailreach starts at $25/mo.
Ratings: Mailreach is rated 5/5 on Capterra (16 reviews)
Warmbox is a tool that helps improve the deliverability and sender reputation of emails by gradually increasing the email sending volume. It achieves this by simulating inbox interactions and signalling email platforms that emails should land in the primary inbox by marking messages as not spam.
As a result, Warmbox helps establish a positive email reputation, leading to higher open rates, better deliverability, and increased conversion rates.
Pricing: Mailreach starts at $15/mo.
Zerobounce is an email verification and validation service that helps businesses improve email deliverability and protect their sender reputation. It helps ensure that email addresses are valid, accurate, and up-to-date.
Zerobounce's services include email validation, email bounce detection, email abuse and spam trap detection, email activity tracking, and email append. The email validation service checks the syntax and format of an email address to ensure it is valid and free from errors, while the email bounce detection service identifies and removes invalid email addresses from a mailing list to avoid bounces. The abuse and spam trap detection service helps to identify email addresses that may be associated with spam traps or have a history of abuse, while the email activity tracking service provides real-time monitoring of email engagement and activity.
Pricing: Zerobounce starts at $16 for 2,000 validation credits.
Ratings: Zerobounce is rated 4.6/5 on G2 (278 reviews)
An intent signal software is a tool that helps businesses identify potential customers who are in the process of researching and considering a purchase.
It uses data analysis and machine learning to track and analyze online behaviour, such as web searches, website visits, and social media activity, to identify signals that indicate a potential customer's interest in a particular product or service.
By identifying buying signals, intent signal software can help businesses tailor their sales efforts to target potential customers who are most likely to convert.
Top AI Intent Signal Tools
HumanLinker provides buying signals to hyper personalize your outreach.
Contact their Team for Pricing
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Triggr notifies sales teams of real-time changes that signals buying intent.
Plans start at $33/mo
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Asgard leverages data to find the companies most likely to buy.
Request Access to get Pricing
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Signum tracks prospects' behaviour to personalize outreach campaigns.
Plans start at $500/mo
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HumanLinker is an intent signal software platform that helps businesses hyper-personalize their outreach across channels.
It leverages AI and online data sources to track online behaviour and identify intent signals that suggest a customer's interest in a specific topic or product.
HumanLinker's platform includes personalization features at both the account and personal levels. It tracks buying signals such as: Hiring, Partnerships, Rebranding & Acquisitions.
HumanLinker enables businesses to identify companies actively considering purchasing and tailor their sales efforts to those companies with personalized messaging at the optimal time.
βPricing: HumanLinker pricing is private. Reach out to their team to gain pricing information.
Triggr is an intent signal software platform that helps businesses identify potential customers in the market for a particular product or service.
It uses advanced data analysis and machine learning to track online behaviour and identify intent signals that suggest a customer's interest in a specific topic or product.
Triggr.ai's platform includes features such as real-time data tracking, personalized lead scoring, and custom alerts.
By using Triggr.ai, businesses can identify potential customers who are actively considering a purchase and target them with personalized sales efforts. This can lead to increased conversion rates and improved sales performance.
βPricing: Triggr starts at $33/mo
Asgard is an artificial intelligence (AI) platform that provides buying intent information for businesses. It uses machine learning algorithms to data sets and generates insights to help businesses improve their sales targeting.
Pricing: Asgard's pricing isn't public. It is required to request a demo to gain information.
Signum is an AI-powered platform that helps businesses launch personalized outreach campaigns at scale and accelerate revenue.
By integrating multiple data sources, tools, and APIs into a single platform, Signum.AI allows businesses to track their prospects' behaviour and identify the right moment to sell to them.
Signum allows businesses to automate their personalized outreach by connecting their sales tool to Signum"s platform and running pre-made sequences every time a new event is detected.
Pricing: Signum starts at $500/mo
Ratings: Signum is rated 4.8/5 on G2 (2 reviews)
Learn more on good practices, methodology and the mistakes not to commit when prospecting by email.
Unsurprisingly, established solutions such as LinkedIn Sales Navigator, Salesloft & Outreach were top of the list. But I also discovered some hidden gems.
A buying indicates that a potential customer is willing to spend money on a related solution. We can find many signals to take advantage of by leveraging the LinkedIn platform. With these, we can create contact lists with high conversion rates.
Events are often put together by field experts whose goal is to spread the word about their solutions. By attending a LinkedIn event, someone typically shows that they're interested in learning more on the subject.
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