Clay: Unleash the Power of Multi-Enrichment

Imagine being able to create your own chatbot assistant without needing any coding or technical expertise. Sounds like a dream come true, right? Well, with Clay, it's a reality. This AI-powered platform has revolutionized the way businesses and individuals create conversational experiences, making it accessible to anyone, regardless of their technical background.
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Michel Lieben
April 21, 2023
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Clay: Unleash the Power of Multi-Enrichment

Imagine being able to create your own chatbot assistant without needing any coding or technical expertise. Sounds like a dream come true, right? Well, with Clay, it's a reality. This AI-powered platform has revolutionized the way businesses and individuals create conversational experiences, making it accessible to anyone, regardless of their technical background. Whether you're a startup founder looking to automate customer support, or a marketer looking to engage with your audience in a unique way, Clay has got you covered.  In this blog post, we'll take a deep dive into the world of Clay and explore how this innovative platform can help you build powerful, personalized, and engaging conversational interfaces. 

WHAT IS CLAY?

Clay is an AI-powered platform that can automate sales prospecting for businesses by gathering data from various sources to find the ideal customer and send personalized messages. 

Clay can be used for a wide range of tasks, such as:

  • gather data from multiple providers and identify data points like job listings, tech stacks, and more, and even determine if companies are remote-first or SOC II compliant
  • help you find the most email addresses and phone numbers by combining data from top providers like People Data Labs, Hunter, Nymblr, Datagma, and more. 
  • natively integrate with over 200 tools, making it easy to update CRMs, email sequencing platforms, spreadsheets, and other tools without having to manage messy CSV files or perform manual updates

With Clay, you can streamline your sales prospecting efforts and get closer to your ideal customers with ease.

So what makes Clay so special?

At first glance, you may think otherwise, but Clay is simply not a data provider, unlike many other data enrichment tools. You won't ever again need to rely on a single source for all of your data because Clay integrates with more than 50 data providers into a straightforward prospecting tool. 

Clay enables amazing multi-enrichments so you can access various data providers to layer enrichments on top of one another. For example, you can use Google API to find a LinkedIn profile and either use LinkedIn to pull in their profile details and then use their company page to get even more data, or use LinkedIn information to see their work email with Datagma. 

Liking Clay so far? There’s more! Clay has a Chrome extension which makes it easier to scrape and import data from any website without having to switch tabs back and forth. In an instant, you can scrape lists from various websites like  Crunchbase,  LinkedIn Sales Navigator, LinkedIn,  BuiltWith, LinkedIn Sales Navigator, etc. Indeed, Clay offers a fresh innovative method for discovering the most useful data about your leads for the lowest possible price.

WEBSITE

https://www.clay.com

PRICING

Clay offers a range of pricing plans to suit different business needs. Here's a breakdown of their pricing options:

  • Free - This plan is ideal for getting to know Clay and includes a 14-day trial as well as 100 free credits to test the platform, and allows for an unlimited number of users.
  • Starter ($129 per month) - This plan is best for individuals and recruiters. It includes everything from the Free plan, as well as the ability to create an unlimited number of tables and use your own API keys.
  • Explorer ($349 per month) - This is ideal for early-stage startups and growth agencies. It includes everything in the Starter plan, plus email tool integrations, webhook access, and HTTP API access.
  • Pro ($700 per month) - Ideal for sales teams and growing businesses. Everything from the Explorer plan is included, as well as CRM integrations.

All plans come with access to 50+ data providers and AI/GPT-4 (all included in Clay!) to automate prospecting. Additionally, Clay offers volume discounts to help businesses maximize coverage by accessing all the data providers, not just the ones already in their tech stack. You can also use Clay API key to save cost when running your sales operations.

MAIN FEATURES

Clay's main features include:

  • automate tasks such as finding out anything related to your prospects through algorithms that summarize blogs, refer to LinkedIn posts, company data, etc., 
  • gather data from multiple providers to generate highly customized pitches based on the information you already have
  • create workflows using all of your preferred tools with integrations of over 200 tools
  • utilize AI for assistance with data discovery, cleaning, and analysis

RATINGS

G2: 5.0/5.0 (1 review)

Capterra: 4.7/5.0 (10 reviews)

ALTERNATIVES

If you wanna explore other tools that AI-powered conversational experience capabilities, here are some popular options:

DISCOVER MORE TOOLS

Are you in search of additional AI sales tools? Look no further than our software section at coldiq.com/tools, where you will find a selection of 49 highly rated tools across numerous categories. From finding new leads to nurturing existing connections and automating your outreach efforts, we have a tool to suit your needs. Don't miss out on the opportunity to enhance your sales strategy – click here to discover the perfect tool!

CONCLUSION

If you're looking for an AI-powered tool to automate your sales prospecting, Clay is definitely worth considering. Its ability to gather data from multiple providers, provide AI-powered personalization, and integrate with over 200 tools makes it a powerful option for businesses of all sizes. While there are several alternatives available, Clay stands out for its ease of use, flexibility, and advanced features such as email and phone gathering. 

Don’t hesitate to reach out if you have any questions or if you want to get a discount on the software.

Michel Lieben
Founder, CEO
Michel Lieben is the Founder & CEO of ColdIQ, a B2B sales prospecting agency trusted by 100+ organizations. He’s launched hundreds of outbound campaigns, mastered tools like Clay and Lemlist, and shares sharp, actionable insights on scaling sales with AI, automation, and strategy.

FAQ

What is multi-enrichment and why is it useful?

Multi-enrichment means collecting data from several sources to build a fuller profile. This approach reduces errors and gives you more complete information about prospects or companies. It helps in making better decisions based on layered, cross-checked details.

How does Clay handle data privacy and compliance?

Clay integrates providers who follow strict regulations like SOC II, ensuring your data stays secure and compliant. It also manages sensitive information carefully to align with privacy standards across regions. You don't have to worry about handling this complexity manually.

Can Clay's Chrome extension work on platforms other than LinkedIn?
Yes, the Chrome extension can scrape data from websites like Crunchbase and BuiltWith besides LinkedIn. This widens your data sources, allowing you to gather company insights and tech stack information quickly from multiple sites.

Is it possible to customize workflows in Clay?

Absolutely. Clay allows you to design workflows integrating over 200 tools, automating tasks like data cleaning and emailing. These workflows can be tailored to fit your team's processes, saving time and reducing manual errors.

What should I expect when using Clay's API key?

Using Clay’s API key lets you automate data enrichment within your own applications, which can significantly lower operational costs. You gain flexibility in accessing multiple data providers without manual effort, making your sales processes more efficient.

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