If you wish to learn cold email and made some research. You must have come across the Cold Email Mastery course by Cold Email Wizard. With 830 people rating the course 5 out of 5 and not a single review below that, you might believe that it is too good to be true. Let's dive deep into the course content and see how this course managed to achieve such high ratings.
Before deciding if getting the Cold Email Mastery course is the right move for you, it is essential that you define your use case. As stated on the course landing page, the course is for getting B2B clients. It works best for those who sell B2B services priced above $2k/month. If you fall into this category, the course will most definitely be useful to you. If not, it still might be thus keep reading.
WHAT IS THE COURSE ALL ABOUT?
Cold Email Mastery by Cold Email Wizard is a complete course on Cold Emailing. If you just came across the subject, you might believe cold emailing simply means spamming the entire world with whatever random message you want people to see. This couldn't be further from the truth and it is also the reason why Cold Emails have become less effective over the years. If your goal is to spam as many people as you can with the same generic message, Cold Email Mastery isn't the course for you. Alternatively, if you have a very good B2B offer that you want relevant people to see, getting the course is the right move.
HOW IS THE COURSE STRUCTURED?
The course is made of 35 videos and also contains an eBook summarising the whole course if you prefer to have it in text format.
The first part of the course covers the fundamentals. It will show you:
How to quickly set up a domain.
How to make sure your domain doesn't get blacklisted.
How to increase deliverability by setting DMARC, DKIM & SPF.
How to warm up your domain to have 70%+ open rates at all times.
This first part is aimed at beginners. If you already have experience setting up domains and optimising them for deliverability... you can skip it entirely and advance to the next part.
Once you made sure that the emails you send land in the inbox of your recipients, it is time to work on your messaging. This is done in 2 ways. The first one is to make sure people actually WANT what you're trying to sell them. For that, you need to put together a good offer that will make your leads want to buy. Cold Email Wizard covers that and shows you the difference between a good and a bad offer. The second part is to write as concisely as possible by still being convincing. For that, there are a few rules to keep in mind:
Keep your messaging short: your recipients probably received a dozen messages such as yours today. You want to make sure it isn't too much work on their part to read them.
Personalise your messages: you want to stand out in your recipient inbox. Most messages are generic messages that could have been sent to anybody. The best way to differentiate is to send a message that could have been sent to them and them only. Cold Email Wizard has a great technique to personalise though still being able to send a high volume of messages. That is the "First Line" method and it is discussed a lot in his course.
GET YOUR LEADS CONTACT INFO
Once you made sure of your deliverability and that you're now ready to send tons of convincing emails with a great offer, you need to have the actual contact info of the people you're going to contact. You could try getting this info one-by-one, by visiting every LinkedIn profile and/or website and try getting some generic email addresses. OR, you can use some dedicated tools that will help you find email addresses at scale. You guessed it, this is the best way to do it and Cold Email Wizard shows you step-by-step how it is done.
As you'll see looking at the image below, there is a video for every type of lead. If you're targeting E-commerces, some tools are more useful than others. If you're targeting Enterprise, some other tools will be best. In any case, the course covers the steps involved in getting contact data.
AUTOMATE & OPTIMISE THE PROCESS
When you'll be this far into the course, you'll already be more knowledgeable than 99% of the people on Cold Emails. But this doesn't mean that you're done learning. In this fourth part, Cold Email Wizard introduced advanced Cold Email methods. You will learn how to automate your sending, which metrics to look at to optimise your campaigns, a few tricks to skyrocket your reply rates and more.
EXPERT INTERVIEWS & BONUSES
In the last part of its course, Cold Email Wizard interviews some of the best Cold Email Marketers in the industry. They discuss their favourite strategies, tools, frameworks and more. At this point, you should already have sent your first hundreds of cold emails. When you're out of ideas, you'll find this last section of the course extremely valuable.
MY EXPERIENCE WITH THE COURSE
As you guessed, I loved the Cold Email Mastery course. It has been a game-changer for me and I actually got my first clients after 2 weeks into the course. At the time, I was selling Facebook Ads as a service and I was able to get on the phone with 20+ people from sending a bit more than 100 emails. I soon realised that I hated Facebook Ads (just because the Facebook platform is the worse) but I was being able to see first-hand that his methods worked. I, then, transitioned to offering Cold Email as a service and have been working with 15+ different clients since then, either through servicing cold emails or consulting.
In conclusion, I believe every person selling B2B services should get their hands on the course. Such courses usually sell for more than $2,500. In this case $995, is enough to get your hands on the course. To me, it's a no-brainer, signing a client would mean that you'd get back 2x the price of the course. If I'm completely honest, I believe signing a client isn't very hard with the course. If you're able to convey the right message to the right person, you will come across people interested in your offering. If you do it just long enough, you will make it happen.
The great thing is that you're not obliged to take my word for it. The course has 830 five stars rating and countless testimonials. If you follow Cold Email Wizard on Twitter you'll see that the guy know his sh*t.
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