Sales Tools

12 Best Clay Alternatives & Competitors in 2024

If you find building a comprehensive lead list challenging, it’s time to find a sales intelligence platform. These platforms have a vast database that consists of millions of contacts and help you find an ideal buyer. You can also use these platforms to find your prospect’s valid email address and phone number, identify buying signals, and engage your audience. While Clay is a great option for your cold campaign, some alternatives may work better for your organization. Here are the 12 best Clay alternatives to explore in 2024. 

12 Best Clay Alternatives & Competitors in 2024

If you find building a comprehensive lead list challenging, it’s time to find a sales intelligence platform. These platforms have a vast database that consists of millions of contacts and help you find an ideal buyer. 

You can also use these platforms to find your prospect’s valid email address and phone number, identify buying signals, and engage your audience. While Clay is a great option for your cold campaign, some alternatives may work better for your organization. Here are the 12 best Clay alternatives to explore in 2024. 

What is Clay?

Clay is a sales engagement platform that scales your personalized cold outreach campaign with enriched data. It sources data from over 50 data providers to obtain valuable contact information that enables you to run a hyper-targeted outbound campaign and drive revenue growth for your business. 

What You Should Look for in Clay Alternatives?

If you want an alternative platform to Clay, you should consider features such as: 

  • Integrations: You should opt for a Clay alternative that easily integrates with other platforms in your sales software stack.
  • Intuitive interface: The platform you choose should have a user-friendly interface that makes it easy to create complex workflows and provide a seamless experience. 
  • Affordability: Although the prices of most Clay alternatives will vary, you should choose a platform that fits your startup’s budget. 
  • Good customer support: You want to know that someone is out there to help you, especially when you need to utilize an advanced feature for your sales process. 

Many of these platforms offer a free plan. You can use this offer to test out their services before you finally decide to settle for one. 

The 12 Best Clay Alternatives to Use in 2024

1. FullEnrich

Source: FullEnrich

FullEnrich is a waterfall enrichment platform that enriches your lead list with the prospect’s contact information. It works best for sales and marketing teams seeking to scale their sales efforts. 

What does FullEnrich Offer?

Waterfall Enrichment

FullEnrich collects your prospect’s contact information (email address and phone numbers) from over 15 data vendors such as Apollo, DropContact, Hunter, Encrow, and more. 

With this service, you don’t have to subscribe to multiple vendors which could waste your money. Instead, FullEnrich sources the contact details so you can reach them. 

Sales Navigator Scraper

FullEnrich also allows you to enrich your lead list from LinkedIn Sales Navigator. This feature allows you to create a list that you can export from LinkedIn. Some information you can find in the list include your prospect’s first and last name, company name, work email, and more.


FullEnrich integrates with over 1,000 apps using Zapier. You can also plug the platform’s API into your workflow to automate the data enrichment process. 

FullEnrich Limitation

  • The platform has general UX problems.
  • It works well with LinkedIn Sales Navigator but not with LinkedIn standard version.
  • The platform could add more data sources.

Rating on G2: FullEnrich’s rating is 4.9 out of 5.

FullEnrich’s Pricing

  • Starter plan: $29 per month with 500 credits
  • Pro plan: $55 per month with 1,000 credits
  • Scaleups and Agencies: from $400 to $50k per month with custom credits

2. Cargo

Source: Cargo

Another Clay alternative is Cargo. This platform allows you to build an AI workflow that streamlines your sales process and drives revenue. It’s useful for growth teams, sales reps, and operations managers. 

What does Cargo Offer?

  • Orchestration: This feature involves activating and shaping your data for any revenue use case. You can build a complex workflow easily and focus on accounts that matter to your outreach efforts. This saves time and streamlines your business operations.
  • Storage: With the Storage feature, you can access all your revenue data from a central hub. You can also design the data model to fit your needs and get a complete 360° view of your prospects.
  • Integrations: Cargo integrates with about 50 platforms including Apollo, Clearbit, Captain Data, Outreach, HubSpot, Salesforce, Slack, Lemlist, and more. 

Rating: Not available


Cargo’s pricing information isn’t available on the website but you can contact them for a quote.

3. Persana

Source: Persana

Persana is an AI prospecting platform that provides an enriched B2B lead list for your prospecting efforts. The Chrome extension leverages over 75 data sources to find the right decision-makers for your business. 

What does Persana Offer?

  • Find Decision Makers: Thanks to its algorithm, you can find decision-makers at target companies and reach people who are likely to make a purchase. 
  • Contact Enrichment: The AI platform provides accurate information about your prospects, enabling you to communicate with them effectively. 
  • Sales Triggers: Persana reveals key events (funding events, company expansion, and more) that create opportunities to contact your prospects. You can leverage these opportunities to maximize your business’ return on investment (ROI).
  • Integrations: Persana integrates with various platforms such as HubSpot, Salesforce, Outreach, Lemlist, Salesloft, and more.

Persana Limitation

  • Slow response from the customer service.
  • The platform sometimes lags.
  • Its data privacy and security feature raises concern.

Rating on G2: Persana’s rating stands at 4.5 out of 5.


Persana’s pricing details include:

  • Starter plan for $85 per month
  • Growth plan for $189 per month
  • Pro plan for $350 per month
  • Enterprise plan which requires a custom quote. 

4. Zoominfo Sales

Source: ZoomInfo Sales

Zoominfo Sales is a B2B sales prospecting platform that streamlines your sales processes and maximizes your outreach efforts to drive revenue growth for your business. It’s a crucial tool for marketers, salespeople, data analysts, operations managers, and more. 

What does Zoominfo Sales Offer?

  • Accurate Contact and Company Data: With its large B2B database, Zoominfo provides accurate data about your ideal customer profiles (ICPs) and decision-makers within a company. This valuable information enables you to target the right contact who can contribute to your sales efforts. 
  • Buyer Intent Data: Zoominfo’s intent feature enables you to identify and target key accounts by researching keywords or relevant terms relating to your business. Its large database uncovers their contact, pushes the information to your CRM so that you can convert them into warm leads. 
  • Data Enrichment: The sales prospecting platform connects with over 60 data vendors to manage your prospect’s data. It integrates with your CRM tool and utilizes its algorithms to ensure your database is updated, eliminating manual labor. 
  • Sales Engagement: Zoominfo implements a multi-channel prospecting campaign to ensure your sales team connects with your prospects at the right time. Whether it’s through emails, calls, or social connections, the platform fuels your sales team with insights to help them create engaging conversations with your prospects. 
  • Conversation Intelligence: Zoominfo also captures and analyzes your interaction with your customers. It analyzes the calls, meetings, and emails to gain visibility, provide insights, and create relationships that drive revenue. 

Zoominfo Limitation

  • The sales prospecting platform can provide incorrect or outdated contact information.
  • The classification of industries or verticals can be misleading on the platform.
  • Its filtering and search capabilities aren’t straightforward. You may have to search for specific information one by one. 

Rating on G2: Zoominfo’s rating is 4.4 out of 5.


Zoominfo’s pricing information isn’t available on its website but you can fill out a form to get a quote. 

5. Nimbler

Source: Nimbler

Another Clay alternative you can consider is Nimbler. The prospecting and sales automation platform enables you to launch your outreach campaigns and close deals faster. 

What Does Nimbler Offer?

  • Prospect Identification: With its 120m B2B contact database from over 4m companies, you can search and identify qualified prospects for your lead list.
  • Enrich your list: Nimbler provides high-quality contact information to reach your prospects. This information includes your prospect’s work email, phone number, job title, skills, and more.
  • Engagement: With Nimbler, you can launch hyper-personalized campaigns that addresses your prospect’s needs and resonate with them
  • Closing: Once you reach an agreement with your prospects, you can identify the best opportunities and close deals.

Nimbler Limitation

  • You could encounter bugs while using the software.
  • The platform doesn’t support bulk data enrichment.

Rating on G2: Nimbler’s rating is 5.0 out of 5.


Nimbler’s all-inclusive plan starts from $250 per month for 10,000 credits. 


Source: is a sales intelligence and engagement platform that helps you to get accurate contact data, close deals, and foster your business growth. 

With about 275 million contacts from 73 million companies, the platform’s end-to-end sales solutions are a go-to source for anyone seeking ideal buyers within the B2B market. 

What does Offer?

  • Accurate B2B Contact Database: This Clay alternative can help you find your ideal buyers and build your lead list within seconds. All you need to do is filter your search with criteria such as job title, location, account industry, revenue, and more. 
  • B2B Lead Scoring: Apollo allows you to discover signals that can unlock bigger opportunities for your business. The platform reveals anonymous web visitors, provides buyer intent data, and enables you to create a lead-scoring model that fits your business. 
  • Sales Engagement: Thanks to Apollo, you can focus on relationships that matter to you. Its AI algorithm creates personalized campaigns and reaches your prospects through outbound channels such as emails, calls, cold messages, and more. 
  • Conversation Intelligence: Apollo’s AI algorithm provides detailed call summaries that assist in making informed decisions. You will also get summarized insights on action items to scale your sales conversations. 
  • Sales Insights and Analytics: You can view your daily outbound performance, analyze your messaging effectiveness, and measure metrics that are essential to your business. This enables you to determine what’s working or not. Limitation

  • You can’t extract data from the platform easily.
  • Poor customer service.
  • Users find it to be quite pricey.

Rating on G2: Apollo’s rating is 4.8 out of 5.


Apollo’s four-tier pricing plan includes:

  • A free plan
  • Basic plan for $49
  • Professional plan for $79 
  • Organization plan for $119 

7. Cognism

Source: Cognism

Cognism is a premium sales intelligence platform that helps you obtain quality data for your lead generation and sales efforts. The B2B data provides accurate and compliant sales intelligence for businesses within a specific market. 

What does Cognism Offer?

  • Prospect Identification: Cognism’s sales prospector tool enables you to find the right companies and decision makers that make up your lead list. This company data comes with verified email addresses and phone numbers which you can use to reach them. 
  • Buyer Intent Data: With the platform’s buyer intent data, you will understand how to anticipate your buyer’s needs and solve their problems. You will also get buying signals that allows you to capture warm opportunities and quicken your sales cycle. 
  • Enrichment: You can also obtain verified information about key accounts for your outreach campaigns. This verified information ensures you don’t miss out on sales opportunities and boost productivity. 
  • Integration: Cognism’s Chrome Extension easily integrates with other platforms such as Salesforce, Outreach, and HubSpot, making your data accessible anytime you want.

Cognism Limitation

  • The contact’s email address and phone numbers can be incorrect at times.
  • You can’t verify contacts in bulk but individually.
  • The platform appears to be quite pricey for users. 

Rating on G2: Cognism’s rating stands at 4.6 out of 5.


Cognism’s pricing details aren't available on the website, but you can fill out a form to get a quote.


Souce: is an all-in-one email outreach platform that provides qualified contacts for your business. The platform also verifies your prospects’ contact details so you can reach them effectively. 

What does Offer?

  • B2B Lead Prospecting: Hunter Discover has a comprehensive B2B lead database that enables you to find qualified leads, based on your ideal customer profile. 
  • Email Verification: Similar to Clay, this platform can also help with email verification.  You can verify bulk emails or use the platform’s email verifier API to ensure your messages get delivered to your recipient.
  • Integrations: Hunter integrates with various CRMs and other software like Google Sheets, Zapier, HubSpot, Salesforce, and more. 

Hunter Limitation

  • It doesn’t have the feature to directly extract email addresses from social channels like LinkedIn, Twitter, and more.
  • Users complain that it’s quite expensive for startups.

Rating on G2: Hunter’s rating is 4.4 out of 5.


Hunter’s four-tier pricing plan includes:

  • A free plan
  • Starter plan for $34 per month
  • Growth plan for $104 per month
  • Business plan for $349 per month

9. UpLead

Next on the list is UpLead. This Clay alternative is a B2B data provider where you can get qualified leads that fuel your sales pipeline. 

What Does Uplead Offer?

  • Accurate Contact Data: With over 155 million contacts, the sales prospecting platform ensures you get accurate contact data that is valuable to your business growth. You can filter your search based on factors such as revenue, location, industry, size, and more. 
  • Data Enrichment: A contact isn’t useful if you can’t reach them. That’s why you have Uplead’s Data Enrichment feature. This feature provides you with a prospect’s name, valid email address, phone number, and social link which you can use to contact them. 
  • Intent Data: UpLead’s Intent Data feature enables you to reach your prospects at the right time with the right message. It offers buying signals that inform your outreach strategy and improve your sales cycle. 
  • Email Verifier: The platform’s email verification feature checks whether your prospect’s email address is valid or not. This reduces the loss of sales opportunities. 

UpLead Limitation

  • Some prospect’s information isn’t accurate.
  • Limited search criteria to filter your result. 

Rating on G2: UpLead’s rating is 4.7 out of 5.


UpLead’s pricing package includes:

  • A free plan
  • An essential plan that costs $99 per month
  • A plus plan that costs $199 per month
  • A professional plan that requires custom pricing

10. Lusha

Lusha is a sales intelligence platform that streamlines your sales processes to drive revenue for your business. 

What does Lusha Offer?

  • B2B Prospecting Tool: With Lusha, you can generate thousands of hot leads with accurate data for your business. Its vast database enables you to find the right decision makers that can contribute to your business growth. 
  • Outbound Intent Data: This feature enables you to better understand your prospect’s needs and identify business opportunities. You can also watch out for a company’s behavioral signals through this feature and generate opportunities.
  • Engagement: Lusha also offers an email sequencing to reach your prospects. It personalizes your cold outreach to build strong relationships that maximize your sales efforts. 
  • Integrations: Lusha integrates with various data management and CRM tools such as Salesforce, HubSpot, Outreach, and more. 

Lusha Limitation

  • Some contacts’ information is incorrect.
  • Some contacts’ information is unavailable to users. 
  • The user interface isn’t beginner-friendly. 

Rating on G2: Lusha’s rating is 4.3 out of 5.


Lusha’s pricing information includes: 

  • A free plan 
  • A pro plan for $36 per month
  • A premium plan for $59 per month
  • A scale plan that requires custom pricing

11. Visual Visitor

Visual Visitor is another Clay alternative you can consider. Although the platform is best known for identifying web visitors, it still works best as a sales intelligence platform. It tracks the digital footprints of your web visitors to determine your ideal buyers that can contribute to your sales efforts.

What does Visual Visitor Offer? 

  • B2B Contact Database: Visual Visitor has over 606 million contacts, enabling you to identify those shopping for your products. You can discover your potential customers (companies and their decision makers), access their contact information, and gain insights into their decision process. 
  • Anonymous website visitor identification: This feature involves tracking people who visit your website. It reveals crucial information such as the visitor’s name, the visited web pages, keywords searched, and other relevant information.
  • Email or Proposal Tracking: Visual Visitor’s email tracking feature provides insights about your recipient’s email activities. You will know when and where your email was opened, the number of times it was viewed, and more. This enables you to understand how your recipients interact with your email and create strategies to perfect your engagement. 
  • Buyer Intent Data: Visual Visitor also provides insights into your buyer’s behavior and looks out for signals that can contribute to sales. For instance, if a prospect isn’t responding, it can provide you with insight from their end to determine the next move for your business. 

Visual Visitor Limitation

According to notable software review platforms such as G2, Visual Visitor has no limitations yet. 

Rating on G2: Visual Visitor’s rating is 4.7 out of 5. 


Visual Visitor’s pricing information isn’t available but you can contact them for a quote via their website.

12. Lead411

Our final option on the Clay alternative list is Lead411. The B2B data provider offers unlimited sales leads that improve your cold outreach efforts. 

What does Lead411 Offer? 

  • Lead Prospecting: Lead411 combines its vast B2B database with sales intelligence to provide prospects that are perfect for your products or services. It allows you to search for specific contacts and filter the results by job title, company size, location, revenue, and more. 
  • Intent Data: The data provider platform also shows you crucial insights about your prospect’s activities. For instance, you will know the type of content they are researching, the best employee to reach out to, and more. This enables you to identify new growth opportunities suitable for your business. 
  • Sales Engagement: This built-in feature allows you to add prospects to your outreach campaign. You can send personalized messages that resonate with their needs through channels such as emails, SMS, phone calls, and more. 

Lead411 Limitation

  • The accuracy of some contact information is questionable.
  • The interface may be slow.
  • There is a significant email bounce rate with the platform.

Rating on G2: Lead411’s rating is 4.5 out of 5.


Lead411’s pricing packages include:

  • A free trial that lasts for 7 days
  • Basic Unlimited plan for $99 per month
  • Enterprise Limited plan that requires a custom quote.

Power Your Cold Outreach Campaign With an Efficient Sales Engagement Tool

There you have it. Many of these tools can help with an efficient sales process and optimize your campaign. However, it may be a bit challenging to get the best out of these tools effectively, especially if you’re not familiar with them.

ColdIQ provides extensive support and implements effective strategies to ensure these sales tools yield positive sales results. Whether it’s Clay, FullEnrich, Prospeo, Smartlead, or other tools, we can leverage these tools to generate more leads and drive revenue for your business. Get in touch with us today!

Latest Articles

View All

How to Use Clay’s AI Formula Generator

Clay’s AI formula generator develops functions that improve your prospecting workflow in your Clay table. It prevents you from engaging in repetitive tasks, preserves your Clay credit, and ensures you have clean data.

June 21, 2024

Clay vs Which Sales Intelligence Platform Should You Use? [2024]

Clay is perfect for discovering qualified prospects, finding their valid contact details, and scaling their outreach efforts. While Apollo finds qualified leads and enables you to engage with them at scale. Read more to find the best sales tools that fit your needs.

June 21, 2024

Clay vs Persana: Which B2B Sales Prospecting Tool Should You Use? [2024]

Clay finds accurate B2B data from over 50 data vendors to provide a seamless sales prospecting experience, while Persana leverages over 75 data sources to fuel your sales pipeline. Dive into this article to determine the right sales prospecting tool to choose.

June 16, 2024