Sales Tools

Top 7 Interactive Demo Software in 2023

An interactive demo software is a tool designed to create and deliver engaging and personalized product demonstrations to potential customers. These tools enable you to showcase the features and benefits of your products or services in an interactive and visually appealing manner. With features like personalized demos, interactive storytelling, and real-time analytics, these platforms offer a more immersive and tailored experience for your prospects.

Top 7 Interactive Demo Software in 2023


An interactive demo software is a tool designed to create and deliver engaging and personalized product demonstrations to potential customers. These software platforms enable sales and marketing teams to showcase the features and benefits of their products or services in an interactive and visually appealing manner.

Interactive demo software allows you to build demo environments that mimic your actual product experience, making it easier for your prospects to understand how your product works and how it can solve their specific pain points. The demos can be tailored for individual buyers, industries, or use cases, creating a more personalized and relevant experience for each prospect.

These tools often offer features like no-code editors, customizable templates, interactive guides, analytics, and integrations with other sales and marketing tools. By using interactive demo software, you can improve lead conversion rates, shorten your sales cycles, and provide a more engaging and immersive experience for your potential customers.


Creating an interactive demo involves several steps to ensure a compelling and successful presentation. You can start by defining your objectives and understanding your target audience's needs and preferences. It is crucial to select and evaluate the right interactive demo software that fits your requirements and budget, considering features like no-code editors, customization options, analytics, and integrations. 

With a well-structured storyboard, you can plan the flow of your demo and design engaging content using visuals, animations, and interactive elements with the help of your chosen software. You can then personalize the demo to resonate with your different buyer personas or industries. 

It’s important that you test your demo to fix any bugs or issues before launch and provide clear instructions on navigation and interactions. Promote the interactive demo through various channels, such as your website, social media, or email campaigns, to reach your intended audience. After the launch, use the software's analytics to monitor performance and gather valuable insights for improvements. By following these steps, you can create an effective interactive demo that captivates your prospects and drives increased engagement and conversions! Discover the best interactive demo software options below!



Fable is an interactive demo software that empowers you to create personalized product demos for your buyers. Instead of just talking about the product's features, Fable allows buyers to experience the power of your product firsthand! Creating your own demo environment with Fable and customizing it for different deals is easy, and by customizing demos for each individual prospect, you can impress them and increase your chances of closing more deals.

Fable also provides you valuable insights into your buyer's journey, allowing you to track every step of their actions. By delivering stunning interactive demos that showcase your product's value upfront, Fable helps increase conversions from your existing sales funnel and activate more users.

Fable enables your sales team to wow prospects during calls by tailoring demos based on buyer personas, industries, and other relevant criteria. Moreover, Fable addresses the challenge of equipping your partners to deliver compelling demos. With Fable's easy-to-use tools, your partners can now confidently give deal-winning demos, strengthening your overall sales ecosystem.

Pricing: Book a demo to get Fable’s pricing plans


Navattic is an interactive demo software designed to empower forward-thinking teams and increase conversion rates. It enables you to create pixel-perfect front-end copies of your existing demo environments without any engineering work. With Navattic's no-code flow builder, you can turn your applications into interactive stories and create compelling product demos with ease. To share your product demo with leads, you can simply share the link via email or embed it directly on your website!

You can edit and customize your app's data, including text, images, and elements, to tell a captivating product story, create personalized experiences for specific accounts, or clean up messy demo environments. Navattic ensures that your demos are always up-to-date, matching UI changes or feature releases in seconds. 

Navattic’s analytics lets you analyze demo completion and drop-off rates, integrate data with your CRM, and gain insights into how demos affect down-funnel behavior. Navattic integrates with your existing tools and workflows, such as CRM, lead management tools, and analytics, making it a valuable addition to any of your go-to-market tech stack!

Pricing: Navattic starts at $500/mo

Rating: Navattic is rated 4.8/5 on G2 (95 reviews) 


Demostack is an interactive demo software that allows you to showcase your products effortlessly and deliver personalized experiences to your buyers. Demostack combines the art of storytelling with the science of scale, enabling you to craft tailored product stories that resonate with your target audience and impact more deals in less time.

Getting started with Demostack is simple: just copy and paste your product URL into the platform to create demo assets that you can scale.  With no coding required, you can edit charts and data in the demo. Demostack also offers a range of features to enable your buyers to have a taste of your product (or new features) before engaging with your team via self-guided demos and walkthroughs.

With Demostack, you can scale demo operations by creating independent demo environments built for showcasing. Demostack also allows you to immerse prospects in a personalized story about their needs and add overlays of edits on top of your real product environment to showcase specific functionalities. Demostack also provides valuable analytics and insights, helping you understand your most effective demo flows and which features buyers care about the most.

Pricing: Demostack offers custom pricing, contact their team to get a personalized quote

Rating: Demostack is rated 4.8/5 on G2 (30 reviews)


Storylane is an interactive demo software that enables you to easily build product tours that drive more engagement from your website visitors, showcase the true value of your products, and drive product-led growth.

Storylane allows you to share compelling product demos to improve adoption and keep buyers and customers excited about product launches and feature updates. By automating demos and cloning environments in minutes, Storylane enables you to deliver more demos with less effort, providing the best product experience without any coding required. Storylane integrates with various tools, offering over 3000 integrations through Zapier and native integration with HubSpot, Salesforce, and more. You can supercharge their MQL engagement with Product Qualified Leads and push them into the sales funnel as Sales Qualified Leads.

With Storylane's no-code editor, interactive guides, flows, checklists, and analytics, you can easily customize demos, highlight product focus areas, track prospect behavior, and gain valuable insights to optimize your demo strategies. Storylane also provides features like personalized demos and an AI assistant for generating guides, making your demos more engaging and effective.

Pricing: Storylane offers a free trial and plans start at $50/mo

Rating: Storylane is rated 4.8/5 on G2 (91 reviews)


Reprise is an interactive demo software that empowers you to create captivating demos that resonate with your buyers. Reprise allows you to create demo templates by use case, vertical, or persona, enabling you to provide immersive and tailored experiences without lengthy setup times. Reprise's editing suite allows you to customize the look and feel of your application, making it easy to change charts, add data, swap pictures, build animations, insert videos, and more. 

Reprise enables you to clone your full application into new environments, providing flawless demos without the traditional headaches of sandboxes. You can turn your demo environments into the perfect pitch on any call, customizing the live application on-demand with no coding required. The storytelling capabilities of Reprise give you control over how buyers experience your product. You can highlight "aha moments" upfront, guiding buyers through the most impactful features and keeping them engaged throughout the demo.

By combining the experience of a trial with the personalization of a guided tour, Reprise gives your prospects the best of both worlds, allowing them to explore the product in a safe and stable environment while receiving a tailored and engaging experience. 

Pricing: Book a demo to view Reprise’s pricing plans

Rating: Reprise is rated 4.3/5 on G2 (99 reviews)


Walnut is an interactive demo software that empowers you to create personalized and engaging product demos for your prospects, leading to increased sales success. With Walnut, you can deliver live demos that are fully customized for each buyer, showcasing your product's unique value for their specific needs. This personalized approach ensures that prospects remain engaged and interested throughout the demo, increasing your chances of closing more deals.

You can embed product demos directly on your website, allowing your prospects to try the product themselves without the need to book a demo call. This hands-on experience helps prospects understand your product's value upfront and builds interest and intent. Additionally, Walnut provides interactive onboarding materials that educate your customers in an engaging manner, replacing traditional help center articles with interactive demos that make the onboarding process more enjoyable!

Walnut introduces the concept of "demotomation," allowing you to create reusable templates for your team, saving time on demo personalization. In this way, you can optimize your sales efficiency to sell more effectively by prioritizing buyers based on insights and quickly providing personalized demos for them. Walnut also offers a seamless workflow, from creating and customizing demos at scale to delivering them to prospects at various stages of the sales process. 

Pricing: Contact Walnut to get a custom quote 

Rating: Walnut is rated 4.5/5 on G2 (69 reviews)


Consensus is an interactive demo software that enables you to quickly create interactive video demos with the help of automated demos. You can easily share demos with your prospects through email links, enabling them to watch personalized demos on-demand and share it with their teams. This "choose-your-own-demo" approach combined with intelligent demo automation allows your prospects to engage with the content that interests them the most, leading to a more personalized and compelling customer experience.

Consensus offers various demo types, including single video demos, standard personalized demos that tailor the experience based on your prospect's interests, and advanced branching demos that trigger different content based on viewer responses. Consensus also provides branded personalized landing pages for specific customers.

Consensus has real-time tracking and discovery capabilities–it automatically tracks engagement, identifies new stakeholders based on roles and priorities, and provides valuable insights to your sales team, making their initial calls feel as informed as third calls. This enables you to identify high-potential buyers and shorten your sales cycles. Additionally, Consensus provides various tools, such as the Screen Recorder, SNAP Plugin for instant single-video demos, and Merge Links for automating custom links. 

Pricing: Consensus' pricing varies based on roles and license quantity. You may visit their website for more information.

Rating: Consensus is rated 4.8/5 on G2 (382 reviews)


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In conclusion, interactive demo software has become a powerful tool for sales and marketing teams to engage prospects, showcase product value, and accelerate the sales cycle. It’s important to create personalized experiences for your buyers to build trust and rapport–interactive demo software enables precisely that, allowing you to deliver demos customized to each prospect's needs and pain points. With features like personalized demos, interactive storytelling, and real-time analytics, these platforms offer a more immersive and tailored experience for your prospects. 

In the competitive landscape of modern sales, the ability to captivate prospects with engaging, interactive experiences can make a significant difference. As technology continues to evolve, embracing interactive demo software will remain crucial for companies seeking to stand out, increase conversions, and deliver value at every touchpoint of the buyer's journey.


How do you make an interactive product demo?

To create an interactive product demo, start by defining your objectives and selecting the right interactive demo software. Craft compelling content, including visuals, videos, and interactive elements, personalized to each of your prospect's needs. Incorporate interactivity through clickable hotspots, guided tours, and personalized pathways. Test and iterate based on user feedback, continually improving your demo's effectiveness. Use analytics to measure performance and optimize for better results. By following these steps, you can engage prospects effectively, showcase your product's value, and drive better conversions.

How do you make a good demo?

To make a good demo, focus on understanding your audience's needs, keep it concise and engaging, showcase the key features and benefits, and personalize the content to resonate with each prospect. Use visuals, interactive elements, and storytelling techniques to make the demo memorable and impactful. Finally, gather feedback and continuously improve the demo based on user responses.

What are the benefits of interactive demos?

The benefits of interactive demos include increased engagement, prospects’ better understanding of your product’s value, prospects’ personalized experiences, shorter sales cycles, improved conversion rates, and valuable insights into prospect behavior. Interactive demos also empower your sales team to deliver more compelling presentations and build stronger relationships with potential customers!

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