Sales Tools

Top 7 Sales Enablement Tools in 2023

Sales enablement is a comprehensive approach that utilizes various tools such as content, coaching, training, and technology to aid sales representatives in enhancing their skills, onboarding, and achieving sales targets.

Top 7 Sales Enablement Tools in 2023


Sales enablement is a comprehensive approach that utilizes various tools such as content, coaching, training, and technology to aid sales representatives in enhancing their skills, onboarding, and achieving sales targets. The leaders in sales enablement focus on enhancing productivity, achieving measurable business outcomes, and expediting the implementation of training programs. The goal of sales enablement is to equip sales teams with the necessary resources, guidance, and training to effectively engage potential customers. 


Focusing on sales enablement has the potential to enhance the effectiveness of sales teams. This is achieved by connecting sellers to content that is relevant to their customers and providing them with flexible ways to present it. Additionally, sales enablement delivers real-time visibility into customer engagement, applies advanced analytics to optimize sales pitches, and equips sellers with training and guidance. By measuring all of these factors and mapping them against bottom-line results, sales enablement helps businesses to improve their sales tactics and increase revenue.



Apollo is a comprehensive sales intelligence platform that provides a range of tools to assist with prospecting, engagement, and revenue generation. Sellers and marketers primarily use the platform to locate potential customers, connect with contacts, and establish a modern go-to-market strategy.

With over 260 million contacts and 60 million companies in its B2B database, Apollo offers a vast and accurate data source. Teams can easily leverage the platform's Engagement Suite to scale outbound activity and sequences. Additionally, Apollo's Intelligence Engine provides recommendations and analytics to enhance go-to-market processes and improve closing rates.

Apollo recently launched an AI assistant that sits on their existing data. 

Apollo AI is in beta mode, but you can sign up for early access.

Pricing: Apollo starts at $39 per user per month

Rating: Apollo is rated 4.8/5 on G2 (4,484 reviews)


ZoomInfo, which is traded as Nasdaq: ZI, is a preeminent provider of intelligence solutions for go-to-market strategies on a global scale. The platform is characterized by a combination of top-notch technology with unparalleled data coverage, precision, and extensive contact lists. This enables business-to-business sales, marketing, and recruitment professionals to achieve their goals. A broad range of services is offered to a diverse customer base spanning over 20,000 entities, including global corporations, mid-sized businesses, and small enterprises.

Pricing: To obtain information about their pricing, it is necessary to provide a form or a business email.

Rating: Zoominfo is rated 4.7 /5 on G2 (15 reviews)


Pipedrive is a Sales CRM and pipeline management solution available on the web, which allows businesses to organize their sales activities and track deals. It is based on activity-based selling methodology and simplifies every step required to turn a potential deal into a successful sale. Pipedrive was created by salespeople for salespeople, with the aim of developing a CRM tool that helps users visualize their sales processes and accomplish more. The co-founders began working on the tool in 2010.

Pricing: Pipedrive starts at $14.90 per user, per month

Rating: Pipedrive is rated 4.2 / 5 on G2 (1,632 reviews)


Calendly is a tool that simplifies scheduling meetings, appointments, and events. Its purpose is to remove the inconvenience of going back and forth through emails to finalize the best time for everyone involved. Using Calendly, invitees can view all the available time slots in your schedule and select the one that suits them best. This guarantees the best timing for both parties, removes any confusion related to different time zones, and prevents long conversations about availability. By using Calendly, you can quickly schedule meetings and get back to your work.

Pricing: Free for the basic version, which includes unlimited events but only one type of event. Free users can also integrate with other calendars. The Premium plan ($8/user/month) gives you more customization options, allows you to schedule all types of events, removes Calendly branding from your display, and more.

Rating: Calendly is rated 4.7 / 5 on G2 (1,818 reviews)


Clearbit is a product that enhances data by automatically refreshing sales records with verified contact and company data. The objective is to provide more comprehensive insights into potential customers. This product integrates with many tools such as Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Tray.

Pricing: Free for the basic version. For the business plan, you need to request a demo first.

Rating: Clearbit is rated 4.4 / 5 on G2  (572 reviews)


LinkedIn Sales Navigator simplifies relationship-based selling by enabling you to connect with the appropriate individuals. This tool empowers your sellers to perfect their virtual selling skills and integrates with CRM to capture activities, freeing up more time for selling. It also helps to reinforce customer relationships by using LinkedIn's network to connect with different individuals within an organization. With Sales Navigator's prospect and company updates, you can discover new business opportunities and quickly determine buyer interest, as well as identify ways to build rapport.

Pricing: To know their pricing, you need to request for a demo first

Rating: LinkedIn Sales Navigator is rated 4.3 / 5 on G2 (1,672 reviews)


PandaDoc is a comprehensive tool that offers a quick and easy way to create, edit, send, track, and eSign documents. With PandaDoc, users can access and personalize a range of proposal templates for free. Additionally, it provides the flexibility to change the document's language and currency based on regional standards. Through its collaboration feature, different teams can work together on a single document by leaving comments and in-activity logging. The built-in e-signature feature enables signers to approve and sign documents from anywhere and at any time.

Pricing: Pandadoc starts at $19 per user, per month.

Rating: Pandadoc is rated 4.7 / 5 on G2 (2,008 reviews)


To sum up, numerous businesses are reconsidering the potential applications of technology by shifting their attention to the human factor and utilizing automation for other tasks. They also aim to unify sales and enablement, creating a seamless workflow. Therefore, a sales enablement toolkit should integrate CRM data, enablement software, and tools for call coaching and learning management.


Why is sales enablement important?

Selling can be challenging, especially when representatives are met with a daunting task at the start of a deal - identifying stakeholders, determining the strategy, and discerning the pertinent deal details. Salespeople must comprehend the issue at hand and offer a solution. This underscores the significance of sales enablement. Without proper education and direction, sellers will encounter difficulty moving prospects through the sales pipeline.

What are the benefits of sales enablement?

Sales enablement plays a crucial role in enhancing buyer interactions with personalized and pertinent sales content, ultimately leading to streamlined and abbreviated sales cycles. Effective implementation of sales enablement strategies yields measurable outcomes such as increased time spent selling, higher win rates, and larger deal sizes.

What are sales enablement tools?

Sales enablement technology refers to the set of tools designed to alleviate the workload of sales and customer service teams, streamline their operations, and equip go-to-market (GTM) teams with valuable insights to enhance performance and drive revenue growth.

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